Citations (25)
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Jamie L. Grigsby, Robert D. Jewell & César Zamudio. (2023) A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation. Journal of Advertising 52:4, pages 594-612.
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Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee, Yu Tian & T. Makana Chock. (2023) Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging. Journal of Interactive Advertising 23:3, pages 275-292.
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Richard Huaman-Ramirez, Dwight Merunka & Nada Maaninou. (2023) Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance. Journal of Strategic Marketing 31:1, pages 74-98.
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David A. Gilliam, Justin R. Muñoz, Fernando R. Jiménez, Seunghyun Kim & Christopher M. Kyle. (2021) Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising. Journal of Business-to-Business Marketing 28:3, pages 223-245.
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Wenting Feng, Tao Wang & Wenlong Mu. (2020) The influence of anthropomorphic communication in social media on the country-of-origin effect. International Journal of Advertising 39:8, pages 1202-1227.
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Minjung Cho, Eunju Ko & Benjamin E. Borenstein. The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention. International Journal of Advertising 0:0, pages 1-23.
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Articles from other publishers (19)
Chundong Zheng, Xinru Liu & Shuqin Liu. (2024) How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate. Journal of Retailing and Consumer Services 79, pages 103803.
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Fernanda Muniz, Kristin Stewart & Lívia Magalhães. (2023) Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust. Journal of Consumer Behaviour 23:3, pages 1234-1250.
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Simone Pettigrew, Gael Myers & Michelle Jongenelis. (2024)
The lasting impact of the
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Yaojing Xu, Lin Zhang & Pingping Liu. (2024) You must separate: How perceived importance and language intensity promote waste separation. Journal of Environmental Management 354, pages 120267.
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Amélia Brandão & Paolo Popoli. (2023) “I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities. European Business Review 35:3, pages 444-466.
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Lili Wang, Maferima Touré-Tillery & Ann L. McGill. (2022) The effect of disease anthropomorphism on compliance with health recommendations. Journal of the Academy of Marketing Science 51:2, pages 266-285.
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Fatih SONMEZ & Sima NART. (2022) ANTROPOMORFİZM: KAVRAMIN TARİHİ, TEORİLER VE TÜKETİCİ DAVRANIŞLARI BAĞLAMINDA BİR LİTERATÜR İNCELEMESİANTHROPOMORPHISM: HISTORY OF THE CONCEPT, THEORIES, AND A LITERATURE REVIEW IN THE CONSUMER BEHAVIOR CONTEXT. İnönü University International Journal of Social Sciences (INIJOSS).
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Bình Nghiêm-Phú & Jillian Rae Suter. 2022. Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change. Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change
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Jun Wang. (2022) Consumer Anxiety and Assertive Advertisement Preference: The Mediating Effect of Cognitive Fluency. Frontiers in Psychology 13.
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Lincoln Lu, Casey McDonald, Tom Kelleher, Susanna Lee, Yoo Jin Chung, Sophia Mueller, Marc Vielledent & Cen April Yue. (2022) Measuring consumer-perceived humanness of online organizational agents. Computers in Human Behavior 128, pages 107092.
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Jenna Jacobson, Jaigris Hodson & Robert Mittelman. (2022) Pup-ularity contest: The advertising practices of popular animal influencers on Instagram. Technological Forecasting and Social Change 174, pages 121226.
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Deependra Singh, Naval BajpaiKushagra Kulshreshtha. (2021) The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands. Journal of Creative Communications 16:3, pages 266-284.
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S. Venus Jin & Seounmi Youn. (2021) Why do consumers with social phobia prefer anthropomorphic customer service chatbots? Evolutionary explanations of the moderating roles of social phobia. Telematics and Informatics 62, pages 101644.
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Yue Lu, Yunxiao Liu, Le Tao & Shenghong Ye. (2021) Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?. Frontiers in Psychology 12.
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John Kotcher, Lauren Feldman, Kate T. Luong, James Wyatt & Edward Maibach. (2021) Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment. The Journal of Climate Change and Health 3, pages 100030.
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Malgorzata Karpinska-Krakowiak & Martin Eisend. (2021) The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media. Journal of Interactive Marketing 55, pages 104-117.
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Franklin Velasco, Zhiyong Yang & Narayanan Janakiraman. (2021) A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance. Journal of Business Research 131, pages 735-746.
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Artyom Golossenko, Kishore Gopalakrishna Pillai & Lukman Aroean. (2020) Seeing brands as humans: Development and validation of a brand anthropomorphism scale. International Journal of Research in Marketing 37:4, pages 737-755.
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Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee & T. Makana Chock. (2022) Anthropomorphism in CSR Endorsement: A Comparative Study on Human- vs. Cartoon-Like Virtual Influencers’ Climate Change Messaging. SSRN Electronic Journal.
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