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International Journal of Advertising
The Review of Marketing Communications
Volume 38, 2019 - Issue 8
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Articles

Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity

Marijn H. C. MeijersAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands; Correspondence[email protected]
,
Marret K. NoordewierDepartment of Social and Organizational Psychology, Leiden University, Leiden, The Netherlands;
,
Peeter W. J. VerleghSchool of Business and Economics, Vrije Universiteit Amsterdam, Amsterdam, the Netherlands;
,
Winne WillemsDepartment of Communication and Information Sciences, Tilburg University, Tilburg, The Netherlands
&
Edith G. SmitAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands;
Pages 1202-1223 | Received 30 Mar 2017, Accepted 09 Apr 2019, Published online: 03 May 2019

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Jappy P. Fanggidae, Hyun Seung Jin, Hyoje Jay Kim & Louise Kelly. (2023) When altruistic decisions shape egoistic motives: motivation shift in sequential charitable support. International Journal of Advertising 42:6, pages 1110-1143.
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Aitor Marcos, Jose M. Barrutia & Patrick Hartmann. (2023) Moral licensing, identity and eco-leadership: Can public managers’ support for a green recovery be undermined?. Public Money & Management 43:4, pages 321-330.
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Ariadne Neureiter & Jörg Matthes. (2023) Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame. International Journal of Advertising 42:3, pages 461-487.
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Sophie C. Boerman, Marijn H. C. Meijers & Wietske Zwart. (2022) The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior. Environmental Communication 16:7, pages 920-941.
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Marijn H. C. Meijers, Eline S. Smit, Kelly de Wildt, Sonja-Greetta Karvonen, Demi van der Plas & L. Nynke van der Laan. (2022) Stimulating Sustainable Food Choices Using Virtual Reality: Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs. Environmental Communication 16:1, pages 1-22.
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Carolin Ischen, Marijn H. C. Meijers, Lisa Vandeberg & Edith G. Smit. (2022) Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues. Journal of Food Products Marketing 28:1, pages 31-48.
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Juliana Fernandes, Sigal Segev & Joy K. Leopold. (2020) When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing. International Journal of Advertising 39:7, pages 1115-1149.
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