Citations (28)
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Gobinda Roy, Biplab Datta, Srabanti Mukherjee & Avinash K. Shrivastava. (2022) Systematic review of eWOM literature in emerging economy using ACI framework. International Journal of Emerging Markets 18:11, pages 5195-5216.
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Yaniv Gvili & Shalom Levy. (2023) I Share, Therefore I Trust: A moderated mediation model of the influence of eWOM engagement on social commerce. Journal of Business Research 166, pages 114131.
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Turan Paksoy, Mehmet Akif Gunduz & Sercan Demir. (2023) Overall competitiveness efficiency: A quantitative approach to the five forces model. Computers & Industrial Engineering 182, pages 109422.
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Mukta Srivastava & Sreeram Sivaramakrishnan. (2022) A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing. International Marketing Review 39:4, pages 836-851.
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Lingfei Deng, DaPeng Xu, Qiang Ye & Wenjun Sun. (2022) Food culture and online rating behavior. Electronic Commerce Research and Applications 52, pages 101128.
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Shalom Levy, Yaniv Gvili & Hayiel Hino. (2021) Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors. Journal of Theoretical and Applied Electronic Commerce Research 16:7, pages 2608-2632.
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S. Sreejesh, Tathagata Ghosh & Yogesh K. Dwivedi. (2021) Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. Journal of Business Research 132, pages 88-101.
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Hsiu-Li Liao, Zhen-Yu Huang & Su-Houn Liu. (2021) The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM. ACM Transactions on Asian and Low-Resource Language Information Processing 20:3, pages 1-21.
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Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar & Ashley Goreczny. (2021) Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces. Journal of Marketing 85:3, pages 113-129.
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Sławomir Ostrowski. (2021) Commitment Ladder in the Relationship between Service Providers and Customers as Added Value in Sustainable Services Development. Sustainability 13:9, pages 5079.
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