Citations (11)
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George Anghelcev, Sela Sar & Yan Huang. (2024) Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective. Communication Studies 75:2, pages 115-131.
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Linxiang Lv & Minxue Huang. (2024) Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy. Journal of Advertising 53:1, pages 36-53.
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Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee & Chia-Han Chang. (2023) A close look at research on pursuing the right formula for cause-related marketing advertising. International Journal of Advertising 42:1, pages 96-108.
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Charles R. Taylor. (2021) Editorial: a call for more research on authenticity in corporate social responsibility programs. International Journal of Advertising 40:7, pages 969-971.
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Articles from other publishers (7)
Kan Jiang, Silan Mo & Meilian Qin. (2024) Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective. Journal of Retailing and Consumer Services 79, pages 103894.
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Amanda L. Hoskins & Jake D. Hoskins. (2024) “Age as a determinant of new donor acquisition and year‐on‐year retention in the university healthcare fundraising context”. Journal of Philanthropy and Marketing 29:2.
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Haiping Zhao, Mengli Yu, Shaoxiong Fu, Zhao Cai, Eric T.K. Lim & Chee-Wee Tan. (2023) Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model. Electronic Commerce Research and Applications 62, pages 101328.
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Walter Wymer & Ljiljana Najev Čačija. (2022) Online social network fundraising: Threats and potentialities. Journal of Philanthropy and Marketing 28:4.
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Walter Wymer & Hellen Gross. (2021) Charity advertising: A literature review and research agenda. Journal of Philanthropy and Marketing 28:4.
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Huijian Fu, Jiayu Meng, Yiman Chen, Wei Cai, Jinhui Lai & Haiying Ma. (2023) Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses. Sustainability 15:18, pages 13379.
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Kapil Kaushik, Abhishek Mishra & Dianne Cyr. (2023) ‘Riding out the pandemic’: The role of brand message appeals on social media in shaping consumer responses. Journal of Business Research 155, pages 113449.
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