Citations (26)
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Harpreet Kaur, Shruti Choudhary, Adarsh Manoj & Muskan Tyagi. (2024) Creating a sustainable future: insights into brand marketing in the luxury fashion industry. Cogent Business & Management 11:1.
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Shelly Rathee & Tyler Milfeld. (2024) Sustainability advertising: literature review and framework for future research. International Journal of Advertising 43:1, pages 7-35.
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Annouk Lievens & Ingrid Moons. (2023) A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective. International Journal of Advertising 42:1, pages 201-226.
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Antigone G. Kyrousi, Eirini Koronaki & Athina Y. Zotou. (2022) Marketing communication in luxury research: a framework-based literature review and research agenda. Journal of Marketing Communications 28:5, pages 560-589.
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Juliana Fernandes, Sigal Segev & Joy K. Leopold. (2020) When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing. International Journal of Advertising 39:7, pages 1115-1149.
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Eunju Ko. (2020) Luxury brand advertising: theory and practice. International Journal of Advertising 39:6, pages 757-760.
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Suying Huang & Yushi Jiang. Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing. Journal of Marketing Communications 0:0, pages 1-20.
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Minjung Cho, Eunju Ko & Benjamin E. Borenstein. The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention. International Journal of Advertising 0:0, pages 1-23.
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Articles from other publishers (18)
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Carolyn A Lin, Xihui Wang & Linda Dam. (2023) TikTok Videos and Sustainable Apparel Behavior: Social Consciousness, Prior Consumption and Theory of Planned Behavior. Emerging Media 1:1, pages 46-69.
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Aniruddha Pangarkar, Jayesh Patel & Sampath K. Kumar. (2023) Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions. Journal of Retailing and Consumer Services 74, pages 103410.
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Yoo-Won Min & Kyu-Hye Lee. (2023) The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages. Journal of the Korean Society of Clothing and Textiles 47:4, pages 760-777.
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Chen Wang, Ran Zhang, Taiwen Feng & Jingyi Tao. (2023) Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type. Management Decision 61:9, pages 2698-2719.
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Ida Ayu Diksita Kinasih, I Gst. Ngurah Jaya Agung Widagda, I Ketut Rahyuda & Gede Suparna. (2023) Effect of Green Marketing and Corporate Social Responsibility on Purchase Decisions Mediated by Brand Image (Study on Consumers of Avoskin Skincare Products in Denpasar City). European Journal of Business and Management Research 8:4, pages 249-260.
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Xinhua Zhao & Hui An. (2023) Research on the Mechanism of Heterogeneous Corporate Environmental Responsibility in Z-Generation Consumers’ Sustainable Purchase Intention. Sustainability 15:13, pages 10318.
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Kun Tian, Wenxia Xuan, Lijie Hao, Wenjing Wei, Dongping Li & Lu Zhu. (2022) Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model. Frontiers in Psychology 13.
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Fahad Asmi, Qingyu Zhang, Muhammad Azfar Anwar, Kristina Linke & Younes Ben Zaied. (2022) Ecological footprint of your denim jeans: production knowledge and green consumerism. Sustainability Science 17:5, pages 1781-1798.
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Rubal Rathi, Ruchi Garg, Aakanksha Kataria & Ritu Chhikara. (2022) Evolution of luxury marketing landscape: a bibliometric analysis and future directions. Journal of Brand Management 29:3, pages 241-257.
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Rehan Husain, Justin Paul & Bernadett Koles. (2022) The role of brand experience, brand resonance and brand trust in luxury consumption. Journal of Retailing and Consumer Services 66, pages 102895.
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Giovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso & Marco Pichierri. (2022) How to Shape Consumer Reaction to Corporate Environmental Communications. Journal of Advertising Research 62:1, pages 62-86.
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Whitney Ginder & Sang-Eun Byun. (2022) To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers. Journal of Retailing and Consumer Services 65, pages 102875.
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Sara Quach, Felix Septianto, Park Thaichon & Reza Ashari Nasution. (2022) The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services 64, pages 102780.
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Berta Torre Reverte & Michele Girotto. (2021) Uso del videomarketing en tiempos de la Covid19: estrategias del sector de la moda. INVURNUS 16:1.
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Kyeongwon Kwon & Jaejin Lee. (2021) Corporate social responsibility advertising in social media: a content analysis of the fashion industry's CSR advertising on Instagram. Corporate Communications: An International Journal 26:4, pages 700-715.
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Stephanie A. Pankiw, Barbara J. Phillips & David E. Williams. (2020) Luxury brands’ use of CSR and femvertising: the case of jewelry advertising. Qualitative Market Research: An International Journal 24:3, pages 302-325.
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Eunju Ko. (2021) Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management. Journal of Business Research 124, pages 813-817.
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