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International Journal of Advertising
The Review of Marketing Communications
Volume 39, 2020 - Issue 3
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Articles

The role of socialization agents in adolescents’ responses to app-based mobile advertising

Wonsun ShinSchool of Culture and Communication, The University of Melbourne, Parkville, Australia; Correspondence[email protected]
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,
May O. LwinWee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore; View further author information
,
Andrew Z. H. YeeHumanities, Arts, and Social Sciences, Singapore University of Technology and Design, Singapore; View further author information
&
Kalya M. KeeSaw Swee Hock School of Public Health, National University of Singapore, Tahir Foundation Building, SingaporeView further author information
Pages 365-386 | Received 10 Aug 2018, Accepted 22 Jul 2019, Published online: 16 Aug 2019

Citations (12)

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Read on this site (3)

Sophie C. Boerman & Edith G. Smit. (2023) Advertising and privacy: an overview of past research and a research agenda. International Journal of Advertising 42:1, pages 60-68.
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A-Reum Jung & Jun Heo. (2022) The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk. International Journal of Advertising 41:5, pages 930-947.
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Xiaofei Pan & Sukki Yoon. (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing. Journal of Current Issues & Research in Advertising 43:3, pages 301-318.
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Articles from other publishers (9)

Ravineet Kaur, Rakesh Kumar Sharma & Apurva Bakshi. (2021) Antecedents and consequences of consumers' attitudes toward product placements: evidence from India. International Journal of Emerging Markets 18:9, pages 2698-2717.
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Welcome Kupangwa, Shelley Maeva Farrington & Elmarie Venter. (2023) Transgenerational value transmission in business-owning families: an indigenous African perspective. Journal of Family Business Management.
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Packiaraj Thangavel & Bibhas Chandra. (2023) Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny. Sustainability 15:15, pages 11835.
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Ningyan Cao, Normalisa Md Isa & Selvan Perumal. (2023) Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers. Sustainability 15:15, pages 11547.
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Venkateswarlu Nalluri, Richard G. Mayopu & Long-Sheng Chen. (2023) Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a Fuzzy mixed approach. Journal of Modelling in Management.
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Matthew B. Ritter & Sarah E. Vaala. 2023. Encyclopedia of Child and Adolescent Health. Encyclopedia of Child and Adolescent Health 314 324 .
Ozge Sigirci, A. Ercan Gegez, Hilal Aytimur & E. Eser Gegez. (2022) Children in marketing: A review, synthesis and research agenda. International Journal of Consumer Studies 46:5, pages 1594-1639.
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Hoi Shan Cheung & Elinor Lim. (2022) A scoping review of Singapore parenting: Culture‐general and culture‐specific functions of parenting styles and practices . Infant and Child Development 31:4.
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Yushi Zhang, Jun Sun, Shuang Qiao & Yijiang Wang. (2021) Assessing the risks of teenagers’ socialization and exploring the healthy personality development under the backgrounds of internet society and time-space transformation. Work, pages 1-14.
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