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International Journal of Advertising
The Review of Marketing Communications
Volume 39, 2020 - Issue 4: Special Issue on Leveraged Marketing Communications, Guest Editors: Sukki Yoon and Yung Kyun Choi
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Articles

When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs

H. AghakhaniRowe School of Business, Faculty of Management, Dalhousie University, Halifax, Canada; View further author information
,
S. W. CarvalhoKenneth C. Rowe Management Building, Halifax, CanadaCorrespondence[email protected]
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P. H. CunninghamRowe School of Business, Faculty of Management, Dalhousie University, Halifax, Canada; View further author information
Pages 548-570 | Received 01 Dec 2018, Accepted 22 Jul 2019, Published online: 25 Sep 2019

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Read on this site (4)

Jameson L. Hayes, Steven Holiday & Haseon Park. (2022) Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising 41:2, pages 210-232.
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Damion Waymer, Michaella Walton Gilliland & Joshua B. Barbour. (2022) Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements. International Journal of Advertising 41:2, pages 258-283.
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Jiyoon (Karen) Han & Seungae Lee. (2022) The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands. International Journal of Advertising 41:2, pages 309-332.
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Sukki Yoon & Yung Kyun Choi. (2020) Introduction to the special issue on leveraged marketing communications. International Journal of Advertising 39:4, pages 445-447.
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Articles from other publishers (7)

Sandra Stötzer & Katharina Kaltenbrunner. (2024) Back to the roots of cause-related marketing – A systematic literature review of cooperation motives. International Review on Public and Nonprofit Marketing.
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HaeJin Seo, Xiyuan Liu & Tae Ho Song. (2023) Does corporate social responsibility always lead to positive effects?. Chinese Management Studies.
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Tejaswi Patil & Zillur Rahman. (2022) Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach. International Review on Public and Nonprofit Marketing 20:2, pages 491-520.
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Tetіana CHUNIKHINA, Viktoriia DATSENKO, Iryna KYRCHATA & Larysa HARMIDER. (2023) Management of the organization process of the company strategic partnership: marketing aspect. Economics. Finances. Law 1:-, pages 27-32.
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Stephanie A. Pankiw, Barbara J. Phillips & David E. Williams. (2020) Luxury brands’ use of CSR and femvertising: the case of jewelry advertising. Qualitative Market Research: An International Journal 24:3, pages 302-325.
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M. Ancy Raja NathiyaK. AshaDr.Dr.. (2021) THE IMPACT OF CAUSE MARKETING AMONG CONSUMERS – AN ANALYSIS. INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, pages 1-3.
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Anran Zhang, Pamela Saleme, Bo Pang, James Durl & Zhengliang Xu. (2020) A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention. Sustainability 12:22, pages 9609.
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