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Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò & Daniela Andreini. (2022) Co-branding strategies in luxury fashion: the Off-White case. Journal of Strategic Marketing 0:0, pages 1-20.
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Sukki Yoon & Yung Kyun Choi. (2020) Introduction to the special issue on leveraged marketing communications. International Journal of Advertising 39:4, pages 445-447.
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Juanyi Liu, Fang Liu & Dave (David) Webb. Examining the effectiveness of a tourism–agriculture co-marketing alliance: an empirical study of fit and fit priming. Tourism Recreation Research 0:0, pages 1-17.
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Hilal ÖZTAY & Fuat EROL. (2023) Uluslararası Marka İttifakı Ürünü Satın Alma Olasılığının Algılanan Marka Yabancılığı Bağlamında DeğerlendirilmesiAssessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 18:1, pages 18-43.
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Jinjiang Cai, Jingjing Wu, Hongjie Zhang & Yifei Cai. (2023) Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception. Sustainability 15:5, pages 3953.
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Jungyong Ahn, Jungwon Kim & Yongjun Sung. (2022) The effect of gender stereotypes on artificial intelligence recommendations. Journal of Business Research 141, pages 50-59.
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Ceyda Paydas Turan. (2021) Success drivers of co‐branding: A meta‐analysis. International Journal of Consumer Studies 45:4, pages 911-936.
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Vincent Wayne Mitchell & George Balabanis. (2021) The role of brand strength, type, image and product-category fit in retail brand collaborations. Journal of Retailing and Consumer Services 60, pages 102445.
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