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International Journal of Advertising
The Review of Marketing Communications
Volume 39, 2020 - Issue 4: Special Issue on Leveraged Marketing Communications, Guest Editors: Sukki Yoon and Yung Kyun Choi
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Articles

Communicating the fair trade message: the roles of reputation and fit

Jos BartelsDepartment of Communication and Cognition, Tilburg University, Tilburg, The Netherlands; Correspondence[email protected]
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,
Machiel J. ReindersWageningen Economic Research, Subdivision Consumer and Chain, Wageningen, The Netherlands; View further author information
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Chrissie BroersenMeMo, Amsterdam, The NetherlandsView further author information
&
Sarah HendriksDepartment of Communication and Cognition, Tilburg University, Tilburg, The Netherlands; View further author information
Pages 523-547 | Received 21 Nov 2018, Accepted 21 Aug 2019, Published online: 13 Sep 2019

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Read on this site (5)

Shelly Rathee & Tyler Milfeld. (2024) Sustainability advertising: literature review and framework for future research. International Journal of Advertising 43:1, pages 7-35.
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Paula Fernández, Patrick Hartmann & Vanessa Apaolaza. (2022) What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda. International Journal of Advertising 41:3, pages 385-413.
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Jameson L. Hayes, Steven Holiday & Haseon Park. (2022) Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising 41:2, pages 210-232.
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Chang-Won Choi. (2022) Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity. International Journal of Advertising 41:2, pages 333-353.
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Vaibhav Shwetangbhai Diwanji, Annalise Frances Baines, Finnegan Bauer & Kaitlin Clark. Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Advertising 0:0, pages 1-28.
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Articles from other publishers (9)

Manuel Puma-Flores & Isabel María Rosa-Díaz. (2024) Promoting sustainable agri-food systems through sustainability and responsible marketing: The case of peruvian companies at international trade shows. Journal of Cleaner Production 448, pages 141568.
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Tyler Milfeld & Eric Haley. (2024) Purpose Advertising And the Credibility Gap. Journal of Advertising Research 64:1, pages 59-79.
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Sophie de Villartay, Fabienne Berger-Remy & Nathalie Fleck. (2024) Quand l’expérience de travail se met en scène. @GRH N° 49:4, pages 101-126.
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Nga Nguyen, Constantinos-Vasilios Priporas, Mark McPherson & Simon Manyiwa. (2023) CSR-related consumer scepticism: A review of the literature and future research directions. Journal of Business Research 169, pages 114294.
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Sunhee Choi, Dale F. Duhan & Mayukh Dass. (2023) The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?. Journal of Retailing 99:1, pages 115-135.
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Whitney Ginder & Sang-Eun Byun. (2022) To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers. Journal of Retailing and Consumer Services 65, pages 102875.
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Alessandro ManteleroAlessandro Mantelero. 2022. Beyond Data. Beyond Data 185 197 .
Cătălina Sitnikov, Mara Del Baldo, Ionela Staneci Drinceanu & Alina Mădălina Belu. 2022. Post-Pandemic Realities and Growth in Eastern Europe. Post-Pandemic Realities and Growth in Eastern Europe 369 386 .
Stephanie A. Pankiw, Barbara J. Phillips & David E. Williams. (2020) Luxury brands’ use of CSR and femvertising: the case of jewelry advertising. Qualitative Market Research: An International Journal 24:3, pages 302-325.
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