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Citations (13)
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David Fechner, Kevin Filo, Sacha Reid & Robyn Cameron. (2023) A systematic literature review of charity sport event sponsorship. European Sport Management Quarterly 23:5, pages 1454-1476.
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Veronica Thomas, Dora Bock & Heath McCullough. (2023) Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do. International Journal of Advertising 42:3, pages 518-541.
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Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee & Chia-Han Chang. (2023) A close look at research on pursuing the right formula for cause-related marketing advertising. International Journal of Advertising 42:1, pages 96-108.
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Patrick Hartmann, Aitor Marcos & Vanessa Apaolaza. (2023) Past, present, and future of research on corporate social responsibility advertising. International Journal of Advertising 42:1, pages 87-95.
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Charles R. Taylor. (2021) Editorial: a call for more research on authenticity in corporate social responsibility programs. International Journal of Advertising 40:7, pages 969-971.
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Sukki Yoon & Yung Kyun Choi. (2020) Introduction to the special issue on leveraged marketing communications. International Journal of Advertising 39:4, pages 445-447.
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Articles from other publishers (7)
Konstantinos Koronios, Lazaros Ntasis & Panos Dimitropoulos. (2023) Sponsorship, Covid-19 and mega sport events: the case of UEFA Euro 2020. Sport, Business and Management: An International Journal 14:2, pages 211-235.
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Stefan Walzel, Christopher Dick, Maximilian Brill & Gerhard Nowak. (2024) Sustainability communications via sponsorship: Potential, characteristics and managerial challenges. Sustainable Development.
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Ebru AKÇAY. (2023) Eleştirel Halkla İlişkilerin Görmezden Geldiği Bir Alan Olarak Sponsorluk: Türkiye’de Lisansüstü Tezler Üzerine Bir İncelemeSponsorship as an Ignored Field in Critical Public Relations: A Research on Postgraduate Theses in Turkey. İletişim Kuram ve Araştırma Dergisi:61, pages 20-40.
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Taeahn Kang & Hirotaka Matsuoka. (2022) Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit. Journal of Business & Industrial Marketing 38:4, pages 774-787.
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Taeahn Kang & Hirotaka Matsuoka. (2023) The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship. Journal of Business Research 156, pages 113527.
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Anne Moes, Marieke Fransen, Tibert Verhagen & Bob Fennis. (2022) A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying. Psychology & Marketing 39:12, pages 2260-2272.
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Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez & Cristina Loranca-Valle. (2022) Sponsorship image and value creation in E-sports. Journal of Business Research 145, pages 198-209.
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