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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 2
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Articles

Perspectives: Measure proliferation in advertising research: are standard measures the solution?

Lars BergkvistCollege of Business, Zayed University, Abu Dhabi, United Arab EmiratesCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4271-9182View further author information
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Pages 311-323 | Received 30 Sep 2019, Accepted 22 Dec 2019, Published online: 15 Apr 2020

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Lars Bergkvist, Freya De Keyzer & Cristian Buzeta. (2023) Perspectives: replication is more than meets the eye. International Journal of Advertising 0:0, pages 1-20.
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Articles from other publishers (2)

Edward E. Rigdon & Marko Sarstedt. 2022. Measurement in Marketing. Measurement in Marketing 53 73 .
Terry Clark & Thomas Martin Key. (2021) The methodologies of the marketing literature: mechanics, uses and craft. AMS Review 11:3-4, pages 416-431.
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