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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 2
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Articles

Seller creative selling in social commerce

Li Chena Sawyer Business School, Suffolk University, Boston, Massachusetts, USAView further author information
,
Fengxia Zhub Monte Ahuja College of Business, Cleveland State University, Cleveland, Ohio, USAView further author information
,
Murali Mantralac Trulaske College of Business, University of Missouri, Columbia, Missouri, USAView further author information
&
Na Wangd Business School, HuaQiao University, QuanZhou, ChinaCorrespondence[email protected]
View further author information
Pages 272-291 | Received 16 Apr 2019, Accepted 07 Apr 2020, Published online: 23 Apr 2020

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Read on this site (2)

Xujin Pu, Zhenzhen Wang & Wen Zhang. (2023) Optimal homing policy of the manufacturer facing competing platforms: the effect of selling formats. International Journal of Production Research 0:0, pages 1-30.
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Li Chen & Fengxia Zhu. (2021) Seller information sharing in online marketplaces. Journal of Marketing Management 37:11-12, pages 1191-1218.
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Articles from other publishers (4)

Hyewon Park, Won-Moo Hur & Seongho Kang. (2023) Contribution of sales control in salespeople’s creative selling: Work engagement as a mediator. Journal of Retailing and Consumer Services 75, pages 103491.
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Alexandre Schwob, Ronan de Kervenoael, Valentina Kirova & Tan Vo-Thanh. (2022) Casual selling practice: a qualitative study of non-professional sellers' involvement on C2C social commerce platforms. Information Technology & People 36:2, pages 940-965.
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Huasi Xu, Yidi Liu, Bingqing Song, Xueyan Yin & Xin Li. (2023) Local social network structure and promotion effectiveness in social commerce. Information Technology & People.
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Xudong Lin, Xiaoli Huang, Shuilin Liu, Yulin Li, Hanyang Luo & Sumin Yu. (2021) Social Welfare Analysis under Different Levels of Consumers’ Privacy Regulation. Journal of Theoretical and Applied Electronic Commerce Research 16:7, pages 2943-2964.
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