Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 2
Submit an article Journal homepage
860
Views
6
CrossRef citations to date
0
Altmetric
Articles

How morality judgments influence humor perceptions of prankvertising

Chingching Changa Department of Advertising, Taiwan Institute for Governance and Communication Research, National Chengchi University, Taipei, Taiwan;b Research Center for Humanities and Social Sciences, Academia Sinica, Taipei, TaiwanCorrespondence[email protected]
View further author information
Pages 246-271 | Received 16 Jul 2018, Accepted 18 May 2020, Published online: 09 Jun 2020

Citations (6)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Jappy P. Fanggidae, Hyun Seung Jin, Hyoje Jay Kim & Louise Kelly. (2023) When altruistic decisions shape egoistic motives: motivation shift in sequential charitable support. International Journal of Advertising 42:6, pages 1110-1143.
Read now

Articles from other publishers (5)

Thao Bui-Nguyen & Roland Canu. (2024) Le shockvertising : trajectoire historique d’une technique publicitaire controversée. Recherche et Applications en Marketing (French Edition) 39:2, pages 31-58.
Crossref
Hannes Rosenbusch & Thomas Visser. (2023) Humor appreciation can be predicted with machine learning techniques. Scientific Reports 13:1.
Crossref
Chingching Chang. (2022) How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions. Journal of Consumer Behaviour 21:6, pages 1440-1453.
Crossref
Ying Zhu, Valerie Lynette Wang, Yong J. Wang & Joicey J. Wei. (2021) How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers. International Journal of Consumer Studies 46:3, pages 716-730.
Crossref
Wojciech Trzebiński & Beata Marciniak. (2022) Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues. Computers in Human Behavior Reports 6, pages 100193.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.