Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 5
Submit an article Journal homepage
2,533
Views
12
CrossRef citations to date
0
Altmetric
Articles

How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention

Mark Yi-Cheon Yima Department of Marketing, Entrepreneurship & Innovation, The Robert J. Manning School of Business, University of Massachusetts Lowell, Lowell, MA, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1341-8687
ORCID Icon,
Young K. Kimb Department of Marketing, School of Business, Southern Connecticut State University, New Haven, CT, USA
&
JeongGyu Leec School of Business Administration, Soongsil University, Seoul, Republic of Korea
Pages 810-834 | Received 19 Nov 2019, Accepted 22 Jul 2020, Published online: 04 Aug 2020

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Juan Liu, Xing’an Xu & Honglei Xiao. (2023) Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness: a construal fit perspective. Current Issues in Tourism 0:0, pages 1-23.
Read now
Yakun Zhang, Jithendran Kokkranikal & Brianna Parker. (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications 0:0, pages 1-29.
Read now
Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim & Hakil Moon. (2021) The influence of flow experience in the augmented reality context on psychological ownership. International Journal of Advertising 40:6, pages 922-944.
Read now
Lilei Wang, Ziqi Guo, Fangxuan (Sam) Li & Xing’an Xu. Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest. Current Issues in Tourism 0:0, pages 1-20.
Read now

Articles from other publishers (8)

Yunen Zhang, Wei Shao, Sara Quach, Park Thaichon & Qianmin Li. (2024) Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment. Journal of Retailing and Consumer Services 78, pages 103713.
Crossref
Mengmeng Song, Yuchen Wang & Rui Guo. (2023) How do I remind you? The combined effect of purchase motivation and reminding message content on tourism consumers' verification behavior. Journal of Hospitality and Tourism Management 57, pages 133-142.
Crossref
Zhao Han & Gang Du. (2023) The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source. Journal of Consumer Behaviour 22:6, pages 1443-1461.
Crossref
Kavitha Venkatasubramany Iyer & Mansuri Mallika. (2023) A generational study on self-referential advertising: How it affects attitude toward brands. Innovative Marketing 19:4, pages 40-53.
Crossref
Suhong Xiong, Ningning Hu & Yu Ma. (2023) The influence of implied motion on expected taste perception of advertised foods: The mental simulation perspective. Food Quality and Preference 111, pages 104968.
Crossref
Erwei Ma, Jiaojiao Liu & Kai Li. (2023) Exploring the mechanism of live streaming e-commerce anchors’ language appeals on users’ purchase intention. Frontiers in Psychology 14.
Crossref
Xionghui Leng, Xiaoyu Zhou, Shuting Wang & Yibin Xiang. (2022) Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products. Frontiers in Psychology 13.
Crossref
Danny Tengti Kao & Chih‐Ming Lin. (2021) Should charitable acts be private or publicly visible? A dilemma for charitable organizations. Journal of Applied Social Psychology 52:1, pages 3-14.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.