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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 5
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Articles

Using transit advertising to improve public engagement with social issues

Rick T. Wilsona Texas State University, San Marcos, TX, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7951-4500View further author information
ORCID Icon,
Jill Hendrickson Lohmeierb Psychology and Research Methods, Center for Program Evaluation, University of Massachusetts Lowell, Lowell, MA, USAORCID Iconhttps://orcid.org/0000-0002-0739-663XView further author information
ORCID Icon,
David S. Lustickc Mathematics & Science Education, University of Massachusetts Lowell, Lowell, MA, USAORCID Iconhttps://orcid.org/0000-0003-0625-9323View further author information
ORCID Icon &
Robert F. Chend Organic Geochemistry and Marine Organic, University of Massachusetts Boston, Boston, MA, USAView further author information
Pages 783-809 | Received 17 Jan 2020, Accepted 21 Jul 2020, Published online: 21 Aug 2020

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Read on this site (3)

Jinpyo Hong, Il Im & Sungjun (Steven) Park. (2024) It’s All about Timing: Captive Targeting through Mobile Ads. Journal of Advertising 53:2, pages 242-261.
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Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano & Leila Elgaaied-Gambier. (2024) From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework. International Journal of Advertising 43:1, pages 53-96.
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Rick T. Wilson. (2023) Out-of-Home Advertising: A Systematic Review and Research Agenda. Journal of Advertising 52:2, pages 279-299.
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Articles from other publishers (7)

Jackson Wegmet, Nathan Huynh, Luu Van Le, Hai Ngoc Duong, Minh Cong Chu, Mahyar Madarshahian & Chowdhury Siddiqui. (2024) Investigation of discrepancies in South Carolina traffic collision forms. Transportation Research Interdisciplinary Perspectives 25, pages 101088.
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Won-Ki Moon, Y. Greg Song & Lucy Atkinson. (2024) Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change. Computers in Human Behavior: Artificial Humans 2:1, pages 100047.
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Susana Fernandez‐Lores, Natividad Crespo‐Tejero, Ruth Fernández‐Hernández & Fernando E. García‐Muiña. (2023) Framing, risk perception and social health campaigns: A neuroscientific analysis. Journal of Consumer Behaviour 23:1, pages 76-89.
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Chris Skurka & Julia J. Lee Cunningham. (2023) Seeing the funny side: Humor in pro-environmental communication. Current Opinion in Psychology 53, pages 101668.
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Ritesh Jain, Edwina Luck, Shane Mathews & Lisa Schuster. (2022) Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors. Sustainability 15:1, pages 335.
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Carl Anthony P. Castueras, Kenneth L. Suarez, Carlos Fidel L. Sandoval, Cedric Angelo M. Festin & Wilson M. Tan. (2022) A Location Sensitive and Utility Based Advertising System for Public Transport. A Location Sensitive and Utility Based Advertising System for Public Transport.
Davit Davtyan & Armen Tashchian. (2022) Exploring the impact of brand placement repetition on the effectiveness of umbrella branding. Journal of Product & Brand Management 31:7, pages 1077-1090.
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