Citations (34)
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Janet Hernández-Méndez & Nisamar Baute-Díaz. (2024) Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers. Current Issues in Tourism 27:8, pages 1332-1342.
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Alexander Edward Carter & Mariea Grubbs Hoy. (2024) We’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications. Journal of Interactive Advertising 24:2, pages 127-142.
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Jiemin Looi & Lee Ann Kahlor. (2024) Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram. Journal of Interactive Advertising 24:2, pages 107-126.
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Kian Yeik Koay, Chee Wei Cheah & Jia Ying Yap. (2024) Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model. Journal of Relationship Marketing 23:1, pages 1-20.
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Aniruddha Pangarkar & Shelly Rathee. (2023) The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers. International Journal of Advertising 42:7, pages 1150-1177.
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Zoe Drew, Janet Fulton & Phillip McIntyre. (2022) #foodporn: examining Instagram food influencers through the systems model of creativity. Communication Research and Practice 8:4, pages 308-326.
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Nils S. Borchers, Jens Hagelstein & Johannes Beckert. (2022) Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective. International Journal of Advertising 41:6, pages 974-996.
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Luis Mañas-Viniegra, Ana I. Veloso & Patricia Núñez-Gómez. The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal. Soccer & Society 0:0, pages 1-21.
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Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Fábio Matos Ribeiro & Patrícia Barreiros. The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness. Journal of Marketing Communications 0:0, pages 1-25.
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Priska Breves & Nicole Liebers. The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues & Research in Advertising 0:0, pages 1-18.
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Articles from other publishers (24)
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Li Chen, Yiwen Chen & Yang Pan. (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing 58:4, pages 1047-1082.
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Muhammad Ashraf Fauzi, Zuraina Ali, Zanariah Satari, Puteri Azlian Megat Ramli & Mazen Omer. (2024) Social media influencer marketing: science mapping of the present and future trends. International Journal of Quality and Service Sciences.
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Müzeyyen Gelibolu. (2024) Tüketici-Fenomen Benlik İmajı Uyumunun Satın Alma Niyetine Etkisi: Para-sosyal Etkileşim ve Güvenilirliğin Sıralı Aracılık Rolü. Anadolu Üniversitesi Sosyal Bilimler Dergisi 24:1, pages 367-392.
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A.D. Karaman, F. Yıldız-Akgül & N. Günay. (2024) Effect of different lysozyme treatments on the properties of Kashar cheese properties. Grasas y Aceites 75:1, pages e547.
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Ji-Young Kim, Sung-Hoon Ko & Yongjun Choi. (2024) Unveiling the power of social influencers in brand trust and brand identification. South African Journal of Business Management 55:1.
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Tripta Khurana, Sonia Pannu & Garima Dalal. (2024) Social Media Influencer Marketing: Building a Deeper Understanding through Bibliometric Analysis. Vision: The Journal of Business Perspective.
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Qi Zhou, Bin Li, Huajun Li & Yueqiu Lei. (2024) Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model. Journal of Retailing and Consumer Services 76, pages 103610.
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Ini Vanwesenbeeck, Michelle Bouw, Nadine van der Waal, Bram Uyttenhove, Emmelyn Croes & Frans Folkvord. 2024. Advertising Literacy for Young Audiences in the Digital Age. Advertising Literacy for Young Audiences in the Digital Age
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Xinyu Ma, Eugene Cheng-Xi Aw & Raffaele Filieri. (2023) From screen to cart: how influencers drive impulsive buying in livestreaming commerce?. Journal of Research in Interactive Marketing.
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Yunpeng YU, Amer Hamzah Jantan & Shao LI. (2023) Unveiling the Impact of Live Video Marketing on College Students’ Online Grocery Repurchase Behavior: A Performance Technology Approach. Journal of the Knowledge Economy.
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Hsiao-Han Lu & Ching-Fu Chen. (2023) How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?. Journal of Services Marketing 37:8, pages 1046-1058.
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Kibum Youn & Moonhee Cho. (2023) Business types matter: new insights into the effects of anthropomorphic cues in AI chatbots. Journal of Services Marketing 37:8, pages 1032-1045.
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Yu-Ling Chou, Hsuan-Jen Lee, Jie Tsai, En-Chi Liang & Yung-Ju Chang. (2023) I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers. I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers.
Eleni Kilipiri, Eugenia Papaioannou & Iordanis Kotzaivazoglou. (2023) Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. Sustainability 15:8, pages 6374.
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Piper Liping Liu. (2023) Parasocial relationship in the context of the COVID-19 pandemic: A moderated mediation model of digital media exposure on political trust among Chinese young people. Computers in Human Behavior 141, pages 107639.
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Rita Conde & Beatriz Casais. (2023) Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. Journal of Business Research 158, pages 113708.
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Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Stephanie Hui-Wen Chuah, Keng-Boon Ooi & Nick Hajli. (2022) Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA. Information Technology & People 36:1, pages 66-94.
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