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International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 6
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Articles

Priming movie product placements: New insights from a Cross-National case study

Siva K. Balasubramaniana Stuart School of Business, Illinois Institute of Technology, Chicago, IL, USACorrespondence[email protected]
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Giacomo Gistrib Department of Political Sciences, Communication and International Relations, University of Macerata, Macerata, ItalyORCID Iconhttps://orcid.org/0000-0003-2988-9758View further author information
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Pages 1064-1094 | Received 05 Nov 2019, Accepted 11 May 2021, Published online: 13 Jul 2021

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Read on this site (2)

Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Sitan Li. Effectiveness of product placement in streaming TV series: the roles of product involvement, placement prominence, and celebrity endorsement. Journal of Marketing Communications 0:0, pages 1-23.
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Articles from other publishers (2)

Vijaya Patil, Weng Marc Lim, Hema Date, Naveen Donthu & Satish Kumar. (2023) The blockbuster blueprint: towards a stakeholder theory-based marketing framework. Marketing Intelligence & Planning 41:7, pages 880-902.
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Ruyi Gao. (2023) The Difference Analysis of the Effect of Different Types of Product Placements in the Film Advertisement on Young Consumers. BCP Business & Management 39, pages 426-432.
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