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International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 1: Influencer Marketing
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Articles

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

Sophie C. BoermanAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2453-1493View further author information
ORCID Icon &
Céline M. MüllerAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The NetherlandsView further author information
Pages 6-29 | Received 27 Nov 2020, Accepted 18 Sep 2021, Published online: 11 Oct 2021

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Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal. (2024) The development and testing of a pictogram signaling advertising in online videos. International Journal of Advertising 43:4, pages 672-691.
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Jennifer Shiyue Zhang & Leona Yi-Fan Su. (2023) Outdoor-sports brands’ Instagram strategies: how message attributes relate to consumer engagement. International Journal of Advertising 42:6, pages 1088-1109.
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Tser-Yieth Chen, Tsai-Lien Yeh & Ya-Wen Huang. (2023) The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment: from an emotional connection perspective. The Service Industries Journal 0:0, pages 1-28.
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Samantha Kay, R. Mulcahy, K. Sutherland & M. Lawley. (2023) Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective. Journal of Marketing Management 39:7-8, pages 550-584.
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Wenyu Dou, Jintao Wu, Ming Yan & Junyi Tang. (2023) Impact of influencers’ influencing strategy on follower outcomes: evidence from China. Asia Pacific Business Review 0:0, pages 1-26.
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Albena Pergelova & Alysha Hachey. (2023) #Sponsored: Understanding the Boundary Conditions of Resistance Coping Activation in Influencer Advertising. Journal of Interactive Advertising 23:2, pages 128-148.
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Pei Jie Tan, Arry Tanusondjaja, Armando Corsi, Larry Lockshin, Christopher Villani & Svetlana Bogomolova. (2023) Audit and benchmarking of supermarket catalog composition in five countries. International Journal of Advertising 42:3, pages 589-616.
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Quan Xie & Yang Feng. (2023) How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing. International Journal of Advertising 42:2, pages 317-343.
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Alberto Badenes-Rocha, Enrique Bigne & Carla Ruiz-Mafé. (2022) Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter. International Journal of Advertising 41:8, pages 1454-1476.
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Sophie C. Boerman, Marijn H. C. Meijers & Wietske Zwart. (2022) The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior. Environmental Communication 16:7, pages 920-941.
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Liselot Hudders & Chen Lou. (2022) A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions. International Journal of Advertising 41:1, pages 1-5.
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Yiwen Chen, Li Chen & Yang Pan. Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos. Journal of Marketing Management 0:0, pages 1-29.
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Li Chen, Yiwen Chen & Yang Pan. (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing 58:4, pages 1047-1082.
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Veronica L. Thomas, Kendra Fowler & Faegheh Taheran. (2023) How social media influencer collaborations are perceived by consumers. Psychology & Marketing 41:1, pages 168-183.
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Lidia Gil-Muñana & Carolina Sáez-Linero. (2023) Is this an ad? How influencers disclose paid content after a change in the law. methaodos revista de ciencias sociales 11:2, pages m231102a16.
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Jung-Kuei Hsieh. (2023) The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory. Journal of Retailing and Consumer Services 74, pages 103397.
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Freya De Keyzer. (2023) #ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food. Sustainability 15:12, pages 9501.
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Thilini Chathurika Gamage & Nicholas Jeremy Ashill. (2022) # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information. Journal of Product & Brand Management 32:2, pages 316-329.
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María Sicilia & Manuela López. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing 593 622 .
Emma Beuckels & Steffi De Jans. (2022) ‘My Mom Got Influenced by Yours’: The persuasiveness of mom influencers in relation to mothers' food assessments and decisions. Appetite 178, pages 106269.
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Dongmei Li, Ung T’chiang Chow & Cecilia Yin Mei Cheong. (2022) A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok . SAGE Open 12:4, pages 215824402211346.
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