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International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 5: Future of Advertising
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Articles

Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective

Riccardo Rialtia Department of Economics, Management and Quantitative Methods (DEMM), University of Milan, Milan, ItalyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0365-286X
ORCID Icon,
Raffaele Filierib Department of Marketing, Audencia Business School, Nantes, FranceORCID Iconhttps://orcid.org/0000-0002-3534-8547
ORCID Icon,
Lamberto Zolloa Department of Economics, Management and Quantitative Methods (DEMM), University of Milan, Milan, ItalyORCID Iconhttps://orcid.org/0000-0002-8162-8136
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Saleh Bazic Faculty of Economics and Administrative Science, Yarmouk University, Irbid, JordanORCID Iconhttps://orcid.org/0000-0002-1850-8799
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Cristiano Ciappeid Department of Economics and Management (DISEI), University of Florence, Florence, ItalyORCID Iconhttps://orcid.org/0000-0002-4153-1110
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Pages 868-891 | Received 30 Mar 2021, Accepted 30 Dec 2021, Published online: 25 Jan 2022

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Jian Yufan & Guo Xiaoxuan. (2023) Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences. Journal of Travel & Tourism Marketing 40:8, pages 693-711.
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Minseong Kim & Jihye Kim. (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer. Journal of Current Issues & Research in Advertising 44:3, pages 274-294.
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Shuang Chen, Bin Li, Qi Zhou & Hui Liu. (2023) From Virtual Trees to Real Forests: The Impact of Gamification Affordances on Green Consumption Behaviors in Ant Forest. Environmental Communication 0:0, pages 1-25.
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Jeong Seop Hwang, Eun Young Kim & Yoon Min Hwang. (2023) Empirical Study on Effects of Gratification on Continuous Usage Intention of AR Avatars in Smart Mirrors: Focus on Generation Z. International Journal of Human–Computer Interaction 0:0, pages 1-14.
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Sukki Yoon. (2022) Introduction to the special issue on the future of advertising. International Journal of Advertising 41:5, pages 823-826.
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Insaf Khelladi, Catherine Lejealle, Saeedeh Rezaee Vessal, Sylvaine Castellano & Domenico Graziano. (2023) Why do people buy virtual clothes?. Journal of Consumer Behaviour 23:3, pages 1389-1405.
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Pei-Hsuan Tsai. (2024) Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services. Journal of Retailing and Consumer Services 77, pages 103698.
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Qi Zhou, Huajun Li & Bin Li. (2023) Employee posts on personal social media: the mediation role of work–life conflict on employee engagement. Current Psychology 42:36, pages 32338-32354.
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Haiping Zhao, Mengli Yu, Shaoxiong Fu, Zhao Cai, Eric T.K. Lim & Chee-Wee Tan. (2023) Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model. Electronic Commerce Research and Applications 62, pages 101328.
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Packiaraj Thangavel & Bibhas Chandra. (2023) Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny. Sustainability 15:15, pages 11835.
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Mona Jami Pour, Zohre Kazemi & Hossein Moeini. (2023) Understanding customer attitude toward advergames: an extended TAM approach. Arts and the Market 13:2, pages 94-116.
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Ecehan ARSLANHAN & Hatice ONURAY EĞİLMEZ. (2023) Piyano Eğitimi Odaklı Mobil Uygulamaların Analizi ve Müzik Öğretmeni Adayları Tarafından Kullanılma Durumları. İnönü Üniversitesi Eğitim Fakültesi Dergisi 24:1, pages 24-41.
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Parinda Doshi, Priti Nigam & Bikramjit Rishi. (2023) Customer values and patronage intention in social media networks: mediating role of perceived usefulness. VINE Journal of Information and Knowledge Management Systems.
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Yiwen Li & Jaewoo Joo. (2023) The Mediating Effect of Psychological Ownership on the Relationship between Value Co-Creation and the In-App Purchasing Intention of Mobile Games Players. Behavioral Sciences 13:3, pages 205.
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Miao Huang, Mohamad Saifudin Mohamad Saleh & Izzal Asnira Zolkepli. (2023) The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App. Sustainability 15:4, pages 2883.
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Riccardo Rialti & Lamberto ZolloRiccardo Rialti & Lamberto Zollo. 2023. Digital Transformation of SME Marketing Strategies. Digital Transformation of SME Marketing Strategies 81 131 .
Lira Isis Valencia Quecano. (2022) estrategias gamificadas al servicio de la gestión del conocimiento. HUMAN REVIEW. International Humanities Review / Revista Internacional de Humanidades 11:Monográfico, pages 1-12.
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Kleddao Satcharoen & Pikulkaew Tangtisanon. (2022) The Factors that Affect the Selecting of Sticker Image on Social Media Application: A Case Study of Retired People Purchasing Behavior in Thailand. The Factors that Affect the Selecting of Sticker Image on Social Media Application: A Case Study of Retired People Purchasing Behavior in Thailand.
Lira Isis Valencia Quecano. (2022) Implementación de estrategias gamificadas en el marco de la comunicación organizacionalImplementation of Gamification Strategies in the Framework of Organisational Communication. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 10:4, pages 1-11.
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Burçe AKCAN & Arzu KAZAZ. (2022) Deneyimsel Pazarlama Stratejisi Olarak Oynanabilir Reklamlar. Yeni Medya Dergisi 2022:12, pages 53-78.
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