Citations (26)
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Rajasshrie Pillai, Brijesh Sivathanu, Nripendra P. Rana, Raman Preet & Anubhav Mishra. (2023) Factors Influencing Customers’ Apparel Shopping Intention in Metaverse. Journal of Computer Information Systems 0:0, pages 1-16.
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Charles R. Taylor. (2023) Non-fungible tokens (NFTs) as promotional devices: research needs and future projections. International Journal of Advertising 42:5, pages 799-800.
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Pier Luigi Parcu, Maria Alessandra Rossi, Niccolò Innocenti & Chiara Carrozza. (2023) How real will the metaverse be? Exploring the spatial impact of virtual worlds. European Planning Studies 31:7, pages 1466-1488.
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Ahmed Tlili, Ronghuai Huang & Kinshuk. (2023) Metaverse for climbing the ladder toward ‘Industry 5.0’ and ‘Society 5.0’?. The Service Industries Journal 43:3-4, pages 260-287.
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Lin Zhang, Muhammad Adeel Anjum & Yanqing Wang. (2023) The Impact of Trust-Building Mechanisms on Purchase Intention towards Metaverse Shopping: The Moderating Role of Age. International Journal of Human–Computer Interaction 0:0, pages 1-19.
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Esther Rozendaal & Moniek Buijzen. (2023) Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s). International Journal of Advertising 42:1, pages 78-86.
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Edward Malthouse & Jonathan Copulsky. (2023) Artificial intelligence ecosystems for marketing communications. International Journal of Advertising 42:1, pages 128-140.
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Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim. (2022) The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse. Journal of Advertising 51:5, pages 592-607.
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Articles from other publishers (16)
Endang Hariningsih, Budhi Haryanto, Lilik Wahyudi & Catur Sugiarto. (2024) Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis. Management Review Quarterly.
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Gema Bonales Daimiel, Sheila Liberal Ormaechea & Raquel Ávila Muñoz. (2023) Comunidades en torno al Metaverso en X/TwitterMetaverse’s communities on X/TWITTER. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 13:1, pages 105-122.
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Fabio De Felice, Mizna Rehman, Antonella Petrillo & Ilaria Baffo. (2023) A metaworld: Implications, opportunities and risks of the metaverse. IET Collaborative Intelligent Manufacturing 5:3.
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Saeed Banaeian Far, Azadeh Imani Rad & Maryam Rajabzadeh Asaar. (2023) Blockchain and its derived technologies shape the future generation of digital businesses: a focus on decentralized finance and the Metaverse. Data Science and Management 6:3, pages 183-197.
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Albérico Travassos Rosário, Paula Rosa Lopes & Filipe Sales Rosário. 2023. Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse. Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse
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Kevin Giang Barrera & Denish Shah. (2023) Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research 155, pages 113420.
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Xusen Cheng, Shuang Zhang, Shixuan Fu, Wanxin Liu, Chong Guan, Jian Mou, Qiongwei Ye & Caiming Huang. (2022) Exploring the metaverse in the digital economy: an overview and research framework. Journal of Electronic Business & Digital Economics 1:1/2, pages 206-224.
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Russell Belk, Mariam Humayun & Myriam Brouard. (2022) Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets. Journal of Business Research 153, pages 198-205.
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Mariapina Trunfio & Simona Rossi. (2022) Advances in Metaverse Investigation: Streams of Research and Future Agenda. Virtual Worlds 1:2, pages 103-129.
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Esma DURUKAL & Ece ARMAĞAN. (2022) Metaverse ve Pazarlamaya EtkileriMetaverse and Effect of Marketing. İnsan ve Toplum Bilimleri Araştırmaları Dergisi 11:3, pages 1890-1909.
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Volodymyr Muravskyi, Pavlo Denchuk & Oleh Reveha. (2022) Accounting and audit of electronic transactions in metaverses. Herald of Economics:2, pages 128-141.
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Dogan Gursoy, Suresh Malodia & Amandeep Dhir. (2022) The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management 31:5, pages 527-534.
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