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International Journal of Advertising
The Review of Marketing Communications
Volume 42, 2023 - Issue 7: Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Implications for Advertisers
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Articles

The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers

Aniruddha Pangarkara Department of Marketing, Austin E. Cofrin School of Business, The University of Wisconsin-Green Bay, Green Bay, Wisconsin, USACorrespondence[email protected]
&
Shelly Ratheeb Department of Marketing, Villanova Business School, Villanova, Pennsylvania, USA
Pages 1150-1177 | Received 10 Jan 2022, Accepted 23 May 2022, Published online: 13 Jun 2022

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Charles R. Taylor. (2024) Minimalism and advertising: a call for research. International Journal of Advertising 43:2, pages 231-233.
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Aniruddha Pangarkar & Paurav Shukla. (2023) Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions. International Journal of Advertising 42:7, pages 1226-1238.
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Aniruddha Pangarkar & Paurav Shukla. (2023) Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers. International Journal of Advertising 42:7, pages 1145-1149.
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Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu & Honglei Liu. (2023) Luxury brands’ live streaming sales: the roles of streamer identity and level strategy. International Journal of Advertising 42:7, pages 1178-1200.
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Articles from other publishers (2)

Li Chen, Yiwen Chen & Yang Pan. (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing 58:4, pages 1047-1082.
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Jie Chen, Yangting Zhang, Han Cai, Lu Liu, Miyan Liao & Jiaming Fang. (2024) A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends. Behavioral Sciences 14:3, pages 243.
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