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International Journal of Advertising
The Review of Marketing Communications
Volume 42, 2023 - Issue 5
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Articles

Understanding East Asian consumers’ responses to inclusive beauty products in advertising

Eunsoo Baeka Department of Clothing and Textiles, Hanyang University, Seoul, KoreaORCID Iconhttps://orcid.org/0000-0001-5906-7937View further author information
ORCID Icon,
HeeJung Leeb Department of Business Administration, Kyonggi University, Suwon, The Republic of KoreaORCID Iconhttps://orcid.org/0000-0003-4128-1251View further author information
ORCID Icon &
Ga-Eun (Grace) Ohc Department of Marketing and International Business, Faculty of Business, Lingnan University, New Territories, Hong KongCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9788-2841View further author information
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Pages 868-889 | Received 25 Sep 2021, Accepted 06 Sep 2022, Published online: 16 Sep 2022

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Read on this site (3)

Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach & Park Thaichon. (2023) Ethnicity in advertising and millennials: the role of social identity and social distinctiveness. International Journal of Advertising 42:8, pages 1377-1418.
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Kevin D. Thomas, Guillaume D. Johnson & Sonya A. Grier. (2023) Perspectives: race and advertising: conceptualizing a way forward through aesthetics. International Journal of Advertising 42:3, pages 617-637.
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Minjie Li. Solidarity brand activism influences Black-Asian American linked fate: toward a minority-minority advertising paradigm shift. International Journal of Advertising 0:0, pages 1-41.
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Articles from other publishers (1)

Sunwoo Kim & Su jin Yang. (2023) The Effect of Perceived Size of a Plus-Size Model on Body Satisfaction : A Moderated Mediation Effect of Perceived Similarity and Implicit Belief about the Malleability of Body Sizes. Journal of the Korean Society of Costume 73:2, pages 117-138.
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