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International Journal of Advertising
The Review of Marketing Communications
Volume 42, 2023 - Issue 1: IJA 40th anniversary special Issue
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The Digital Revolutions

The rise, growth, and future of branded content in the digital media landscape

Nathalie Densa Department of Marketing, University of Antwerp, Antwerp, BelgiumCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0640-3727View further author information
ORCID Icon &
Karolien Poelsb Department of Communication Studies, University of Antwerp, Antwerp, BelgiumORCID Iconhttps://orcid.org/0000-0002-5276-0293View further author information
ORCID Icon
Pages 141-150 | Received 10 May 2022, Accepted 02 Dec 2022, Published online: 19 Dec 2022

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Jane So, Youjae Yi & Nidhi Agrawal. (2024) The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude. International Journal of Advertising 43:5, pages 777-797.
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Seounmi Youn, Palak Shah & Naa Amponsah Dodoo. Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality. Journal of Interactive Advertising 0:0, pages 1-23.
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Tripti Dhote, Samaya Pillai & Pankaj Pathak. 2024. New Trends in Marketing and Consumer Science. New Trends in Marketing and Consumer Science 184 203 .
Sanjaikanth E Vadakkethil Somanathan Pillai. (2024) Identifying Sponsored Content and Misleading Information in Native Advertising. Identifying Sponsored Content and Misleading Information in Native Advertising.
Dolors Palau-Sampio & Maria Iranzo-Cabrera. (2024) Índice de calidad del branded content informativo en España: Criterios y evaluación. Revista de Comunicación.
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Chloe Preece & Alexandros Skandalis. (2023) Time to imagine an escape: investigating the consumer timework at play in augmented reality. European Journal of Marketing 58:1, pages 92-118.
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Alfonso Vara-Miguel & Cristina Sánchez-Blanco. 2023. Blurring Boundaries of Journalism in Digital Media. Blurring Boundaries of Journalism in Digital Media 55 70 .

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