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International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 1: The Role of Sustainability in Advertising
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Articles

“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts

Sidharth Muralidharana Temerlin Advertising Institute, Southern  Methodist University, Dallas, Texas, USACorrespondence[email protected]
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Carrie La Ferleb Temerlin  Advertising Institute,  Southern Methodist University,  Dallas,  Texas, USA;  ORCID Iconhttps://orcid.org/0000-0002-5894-101XView further author information
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Osnat Roth-Cohenc School of Communication, Ariel University, Ariel, IsraelView further author information
Pages 125-148 | Received 25 Jul 2022, Accepted 28 Feb 2023, Published online: 13 Mar 2023

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Read on this site (3)

Tae-Im Han & Haesun Park-Poaps. (2024) Egoistic and altruistic claims in organic cotton apparel advertising. Journal of Global Fashion Marketing 15:2, pages 235-252.
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Shelly Rathee. (2024) Introduction to the special issue on the role of sustainability in advertising. International Journal of Advertising 43:1, pages 1-6.
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Sidharth Muralidharan, Carrie La Ferle & Osnat Roth-Cohen. Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness. International Journal of Advertising 0:0, pages 1-22.
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Articles from other publishers (1)

Yan Zhang, Jiaqi Liu & Xiaoyong Li. (2024) Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention. Frontiers in Psychology 15.
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