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Journal of Marketing Management Volume 7, 1991 - Issue 2
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Original Articles

Personal computer software for use in marketing education. Part 2

Melvyn Hirst School of Industrial and Business Studies, University of Warwick, Coventry, CV4 7AL, UK
Pages 167-188 | Published online: 06 May 2010

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Read on this site (2)

Vincent Cho & James Wong. (2002) VONNA(HBP). Journal of Teaching in Travel & Tourism 2:1, pages 63-79.
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Huhg Wilson & Malcolm Mcdonald. (1994) Critical problems in marketing planning: the potential of decision support systems. Journal of Strategic Marketing 2:4, pages 249-270.
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Articles from other publishers (4)

Kalliopi C. Chatzipanagiotou & Christos D. Coritos. (2010) A suggested typology of Greek upscale hotels based on their MrkIS. European Journal of Marketing 44:11/12, pages 1576-1611.
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Elizabeth Daniel, Hugh Wilson & Malcolm McDonald. (2003) Towards a map of marketing information systems: an inductive study. European Journal of Marketing 37:5/6, pages 821-847.
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Shuliang Li, Russell Kinman, Yanqing Duan & John S. Edwards. (2000) Computer‐based support for marketing strategy development. European Journal of Marketing 34:5/6, pages 551-575.
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Derrick J. Neal. (2016) Group Competitiveness and Cohesion in a Business Simulation. Simulation & Gaming 28:4, pages 460-476.
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