607
Views
72
CrossRef citations to date
0
Altmetric
Original Articles

The importance of customer satisfaction in explaining brand and dealer loyalty

&
Pages 351-363 | Published online: 06 May 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (9)

Ginger Killian, Jennifer Siemens, Anastasia Thyroff & Scott Smith. (2023) Lean on me: the positive effects of brand resources and brand love during stressful life transitions. Journal of Marketing Theory and Practice 0:0, pages 1-19.
Read now
Davood Ghorbanzadeh & Atena Rahehagh. (2020) The role of emotional structures in the relationship between satisfaction and brand loyalty. Cogent Psychology 7:1.
Read now
Brian J. Taillon & Bruce A. Huhmann. (2019) Strategic consequences of self-service technology evaluations. Journal of Strategic Marketing 27:3, pages 268-279.
Read now
Michelle Childs, Thomas F. Turner & Kittichai Watchravesringkan. (2019) Active leisure: an investigation of active participants’ shopping, purchase and behavioural loyalty for physical activity apparel. Leisure/Loisir 43:1, pages 27-54.
Read now
Mohammadali Zolfagharian, Reto Felix & Jakob Braun. (2018) Boundary conditions of the effect of customer coproduction: the case of service failure. Journal of Marketing Management 34:9-10, pages 705-731.
Read now
Lu Xu, Charles Blankson & Victor Prybutok. (2017) Relative Contributions of Product Quality and Service Quality in the Automobile Industry. Quality Management Journal 24:1, pages 21-36.
Read now
Yong Seok Sohn, Kenny Y. Seung, Sang Yun Seo & Sung Eun Kim. (2013) The mediating role of commitment in healthcare B2B marketing. The Service Industries Journal 33:13-14, pages 1381-1401.
Read now
George Christodoulides & Nina Michaelidou. (2010) Shopping motives as antecedents of e-satisfaction and e-loyalty. Journal of Marketing Management 27:1-2, pages 181-197.
Read now
Kristy E. Reynolds & Mark J. Arnold. (2000) Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context. Journal of Personal Selling & Sales Management 20:2, pages 89-98.
Read now

Articles from other publishers (63)

Mehmet POLAT & Caner BULUT. (2023) İkinci El Otomobil Fiyat Artışına Etki Eden Faktörlerin Yapısal Eşitlik Modeli ile Tespit Edilmesi: Van İli ÖrneğiDetermining the Factors Affecting the Prices Increase of Used Cars with the Structural Equation Model: The Case of Van Province. Sosyoekonomi 31:55, pages 347-369.
Crossref
Mohammad Rishad Faridi & Mohammad Naushad. (2021) A study of brand fidelity: Its contribution and impact on the Saudi market. Innovative Marketing 17:4, pages 13-25.
Crossref
Sina Golara, Kevin J. Dooley & Nasim Mousavi. (2021) Are Dealers Still Relevant? How Dealer Service Quality Impacts Manufacturer Success. Production and Operations Management 30:10, pages 3560-3578.
Crossref
Amit Singh, Mamata Jenamani, Jitesh J. Thakkar & Nripendra P. Rana. (2021) Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales. Journal of Business Research 132, pages 102-114.
Crossref
Davood Ghorbanzadeh. (2021) From satisfaction to loyalty: the role of emotional structures in the process of transition from satisfaction to loyalty. Asia-Pacific Journal of Business Administration 13:3, pages 335-356.
Crossref
Davood Ghorbanzadeh & Atena Rahehagh. (2021) Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty. Rajagiri Management Journal 15:1, pages 16-38.
Crossref
Timuçin DALGIÇ & Muhammet Ali TİLTAY. (2020) Otomotiv Sektöründe Marka Bağlılığı: Toyota Türkiye Hayran Topluluğu Üzerine Netnografik Bir AraştırmaBrand Loyalty in the Automotive Industry: A Netnographic Research on Toyota Fan Community. Optimum Ekonomi ve Yönetim Bilimleri Dergisi 7:1, pages 331-359.
Crossref
Sanjaya Singh Gaur, Russel P.J. Kingshott & Piyush Sharma. (2019) Managing customer relationships in emerging markets. Journal of Service Theory and Practice 29:5/6, pages 592-609.
Crossref
Sara García, Lorena Carrete & Pilar Arroyo. (2019) Automobile manufacturers, marketing channels and consumer loyalty. Contaduría y Administración 65:3, pages 191.
Crossref
Onur AKBULUT & Yakın EKİN. (2018) KOBİ Kapsamındaki Konaklama İşletmelerinde (Belediye Belgeli ve 1, 2, 3 Yıldızlı Konaklama İşletmeleri) Kuramsal Çevrimiçi Müşteri Memnuniyeti: Ortaca Hürpedal Festivali ÖrneğiTheoretical Online Customer Satisfaction Model in Hotels as SMEs (MunicipalityLicenced and One to Three Star Hotels): Example of Ortaca Hürpedal Bike Festival. Seyahat ve Otel İşletmeciliği Dergisi 15:1, pages 162-182.
Crossref
Milorad Jovović, Bojana Femić-Radosavović & Milena Lipovina-Božović. (2017) Comparative Analysis of Results of Online and Offline Customer Satisfaction & Loyalty Surveys in Banking Services in Montenegro. Journal of Central Banking Theory and Practice 6:2, pages 65-76.
Crossref
Stefan Meinzer, Johann Prenninger, Patrick Vesel, Johannes Kornhuber, Judith Volmer, Joachim Hornegger & Björn M. Eskofier. (2015) Translating satisfaction determination from health care to the automotive industry. Service Business 10:4, pages 651-685.
Crossref
Mahzabin Chowdhury, Khan Salam & Richard Tay. (2016) Consumer preferences and policy implications for the green car market. Marketing Intelligence & Planning 34:6, pages 810-827.
Crossref
Nina L Reynolds & Antonis C Simintiras. 2015. Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference 507 508 .
Frank Huber, Andreas Herrmann & Wayne Hoyer. 2015. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference 126 131 .
Marcel Paulssen, Raphael Roulet & Sina Wilke. (2014) Risk as moderator of the trust-loyalty relationship. European Journal of Marketing 48:5/6, pages 964-981.
Crossref
Marc Fetscherin, Michèle Boulanger, Cid Gonçalves Filho & Gustavo Quiroga Souki. (2014) The effect of product category on consumer brand relationships. Journal of Product & Brand Management 23:2, pages 78-89.
Crossref
Medha Srivastava & Alok Kumar Rai. (2013) An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty Relationship. International Journal of Customer Relationship Marketing and Management 4:3, pages 20-43.
Crossref
Kyung-Won Lim, Yon-Tae Kim & Chul Soo Kim. (2013) Study on Impacts of Using Characteristics of Public Systems on Customer Satisfaction and Loyalty of the Systems : Korean E-Procurement System. Journal of the Korea society of IT services 12:1, pages 83-98.
Crossref
Anja Geigenmüller & Harriette Bettis‐Outland. (2012) Brand equity in B2B services and consequences for the trade show industry. Journal of Business & Industrial Marketing 27:6, pages 428-435.
Crossref
Andreas Eggert, Jörg Henseler & Sabine Hollmann. (2012) Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. Journal of Supply Chain Management 48:2, pages 75-92.
Crossref
Ya-Ching Lee. (2011) m-Brand loyalty and post-adoption variations for the mobile data services: Gender differences. Computers in Human Behavior 27:6, pages 2364-2371.
Crossref
Hyun-Hwa Lee, Mary L. Damhorst, J.R. Campbell, Suzanne Loker & Jean L. Parsons. (2011) Consumer satisfaction with a mass customized Internet apparel shopping site. International Journal of Consumer Studies 35:3, pages 316-329.
Crossref
Tim Oliver Brexendorf, Silke Mühlmeier, Torsten Tomczak & Martin Eisend. (2010) The impact of sales encounters on brand loyalty. Journal of Business Research 63:11, pages 1148-1155.
Crossref
Mitchell R. Ness, Mitchell Ness, Mary Brennan, Elizabeth Oughton, Christopher Ritson & Eric Ruto. (2010) Modelling consumer behavioural intentions towards food with implications for marketing quality low-input and organic food. Food Quality and Preference 21:1, pages 100-111.
Crossref
Joachim Zentes, Bernhard Swoboda & Dirk Morschett. 2010. Handbuch Kundenbindungsmanagement. Handbuch Kundenbindungsmanagement 209 241 .
Maria del Mar Garcia de los Salmones, Andrea Perez & Ignacio Rodriguez del Bosque. (2009) The social role of financial companies as a determinant of consumer behaviour. International Journal of Bank Marketing 27:6, pages 467-485.
Crossref
Marcel Paulssen. (2009) Attachment orientations in business‐to‐business relationships. Psychology & Marketing 26:6, pages 507-533.
Crossref
John Dawes. (2009) The Effect of Service Price Increases on Customer Retention. Journal of Service Research 11:3, pages 232-245.
Crossref
Andreas Herrmann & Frank Huber. 2009. Kundenorientierte Unternehmensführung. Kundenorientierte Unternehmensführung 69 85 .
Marie-Christine Lichtlé & Véronique Plichon. (2008) Mieux comprendre la fidélité des consommateurs. Recherche et Applications en Marketing (French Edition) 23:4, pages 121-141.
Crossref
Xiang (Robert) Li & James F. Petrick. (2008) Examining the Antecedents of Brand Loyalty from an Investment Model Perspective. Journal of Travel Research 47:1, pages 25-34.
Crossref
Hyun‐Hwa Lee & Jihyun Kim. (2008) The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi‐channel environment. Journal of Fashion Marketing and Management: An International Journal 12:2, pages 193-216.
Crossref
Leonardo Buzzavo. (2008) Business strategies and key success factors for automotive retailers: the case of dealer groups in Italy. International Journal of Automotive Technology and Management 8:1, pages 105.
Crossref
. 2008. Customer Value Controlling. Customer Value Controlling 85 148 .
Valter A. Vieira & Cláudio Damacena. (2007) Loyalty in the supermarket. BAR - Brazilian Administration Review 4:3, pages 47-62.
Crossref
Sharyn Rundle‐Thiele. (2006) Look after me and I will look after you!. Journal of Consumer Marketing 23:7, pages 414-420.
Crossref
Christoph Burmann & Philip Maloney. (2006) Internal indentity-based brand management : How to consistently deliver the brand promise at the point of sale?. Vezetéstudomány / Budapest Management Review, pages 88-101.
Crossref
Franz‐Rudolf Esch, Tobias Langner, Bernd H. Schmitt & Patrick Geus. (2006) Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management 15:2, pages 98-105.
Crossref
Frank Huber, Andreas Herrmann & Christine Braunstein. 2006. Kundenorientierte Unternehmensführung. Kundenorientierte Unternehmensführung 67 83 .
Joachim Zentes, Bernhard Swoboda & Dirk Morschett. 2005. Handbuch Kundenbindungsmanagement. Handbuch Kundenbindungsmanagement 167 197 .
Paul G. Patterson. (2004) A contingency model of behavioural intentions in a services context. European Journal of Marketing 38:9/10, pages 1304-1315.
Crossref
Asunción Beerli, Josefa D. Martín & Agustín Quintana. (2004) A model of customer loyalty in the retail banking market. European Journal of Marketing 38:1/2, pages 253-275.
Crossref
Joachim Zentes, Bernhard Swoboda & Dirk Morschett. 2003. Handbuch Kundenbindungsmanagement. Handbuch Kundenbindungsmanagement 163 192 .
Sung-Joon Yoon. (2002) The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing 16:2, pages 47-63.
Crossref
Frank Huber, Andreas Herrmann & Christine Braunstein. 2002. Kundenorientierte Unternehmensführung. Kundenorientierte Unternehmensführung 63 79 .
Paul G. Patterson & Tasman Smith. (2001) Modeling relationship strength across service types in an Eastern culture. International Journal of Service Industry Management 12:2, pages 90-113.
Crossref
Bernd Stauss, Klaus Chojnacki, Alexander Decker & Frank Hoffmann. (2001) Retention effects of a customer club. International Journal of Service Industry Management 12:1, pages 7-19.
Crossref
Neeru Sharma & Paul G. Patterson. (2000) Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services. International Journal of Service Industry Management 11:5, pages 470-490.
Crossref
Thomas BäuerleThomas Bäuerle. 2000. Customer Focus Assessment. Customer Focus Assessment 31 186 .
Li‐Wei Mai & Mitchell R. Ness. (1999) Canonical correlation analysis of customer satisfaction and future purchase of mail‐order speciality food. British Food Journal 101:11, pages 857-870.
Crossref
Andreas Herrmann & Michael D. Johnson. (2016) Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung. Schmalenbachs Zeitschrift f?r betriebswirtschaftliche Forschung 51:6, pages 579-598.
Crossref
Alexander Decker. 1999. Service Quality and Management. Service Quality and Management 55 88 .
Josée Bloemer & Ko de Ruyter. (1998) On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing 32:5/6, pages 499-513.
Crossref
Stephan C. M. Henneberg. 1997. Customer Retention in the Automotive Industry. Customer Retention in the Automotive Industry 215 257 .
Hans H. Bauer, Frank Huber & Felix Bräutigam. 1997. Customer Retention in the Automotive Industry. Customer Retention in the Automotive Industry 167 213 .
Seigyoung Auh & Michael D. Johnson. 1997. Customer Retention in the Automotive Industry. Customer Retention in the Automotive Industry 141 166 .
K. Vanhoof, Josee Bloemer & K. Pauwels. 1997. Machine Learning: ECML-97. Machine Learning: ECML-97 290 297 .
Jos?M.M. Bloemer & Hans D.P. Kasper. (1995) The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology 16:2, pages 311-329.
Crossref
Andreas Heß. 1994. Wertschöpfungskette Automobilwirtschaft. Wertschöpfungskette Automobilwirtschaft 259 276 .
Sina Golara & Kevin Dooley. (2018) The Contribution of Dealers to Competitive Advantage of Manufacturers. SSRN Electronic Journal.
Crossref
Richard Nsiah & Asantewaah A Mensah. (2014) The Effect of Service Quality on Customer Retention in the Banking Industry in Ghana: A Case Study of Asokore Rural Bank Limited. SSRN Electronic Journal.
Crossref
Budi Setiawan & Dr. Y. Sugiarto PH SU. (2014) Brand Experience in Education. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.