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Journal of Marketing Management Volume 26, 2010 - Issue 7-8: New Horizons in Arts, Heritage, Nonprofit and Social Marketing
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Articles

Persuading young consumers to make healthy nutritional decisions

Ross Brennan Middlesex University Business School, UKCorrespondence[email protected]
,
Stephan Dahl Middlesex University Business School, UK
&
Lynne Eagle University of the West of England, UK
Pages 635-655 | Published online: 08 Jul 2010

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Anna Maria Sherrington, Steve Oakes & Philippa Hunter-Jones. (2021) Advertising healthy eating to young consumers: insights from English and Swedish adolescents. Journal of Marketing Management 37:15-16, pages 1624-1655.
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Yujie (Jack) Wei & Beheruz N. Sethna. (2016) Effects of cognitive overweight status on food choice. Health Marketing Quarterly 33:4, pages 386-401.
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Yujie Wei, Mary Rickard & Cheryl Brown. (2015) Effects of Consumer Weight Level and Advertising Appeals on Consumer Attitude Toward Food and Advertisements. Journal of Food Products Marketing 21:4, pages 426-441.
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W. Ariyasriwatana, W. Buente, M. Oshiro & D. Streveler. (2014) Categorizing health-related cues to action: using Yelp reviews of restaurants in Hawaii. New Review of Hypermedia and Multimedia 20:4, pages 317-340.
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Aliakbar Jafari, Babak Taheri & Dirk vom Lehn. (2013) Cultural consumption, interactive sociality, and the museum. Journal of Marketing Management 29:15-16, pages 1729-1752.
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Ben Lowe, Diogo M. de Souza-Monteiro & Iain Fraser. (2013) Nutritional labelling information: Utilisation of new technologies. Journal of Marketing Management 29:11-12, pages 1337-1366.
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Articles from other publishers (14)

Zachary William Anesbury, Steven Bellman, Carl Driesener, Bill Page & Byron Sharp. (2021) Ageism Kills Brands. Australasian Marketing Journal 30:4, pages 364-370.
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Nitika Garg, Rahul Govind & Anish Nagpal. (2021) Message framing effects on food consumption: A social marketing perspective. Australian Journal of Management 46:4, pages 690-716.
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Jisun An, Haewoon Kwak, Hanya M Qureshi & Ingmar Weber. (2021) Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media. JMIR Formative Research 5:9, pages e22313.
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Stephanie Cowan, Surbhi Sood, Helen Truby, Aimee Dordevic, Melissa Adamski & Simone Gibson. (2020) Inflaming Public Interest: A Qualitative Study of Adult Learners’ Perceptions on Nutrition and Inflammation. Nutrients 12:2, pages 345.
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Elisabetta Savelli, Laura Bravi, Federica Murmura & Tonino Pencarelli. (2019) Understanding the consumption of traditional-local foods through the experience perspective. British Food Journal 121:6, pages 1261-1280.
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Melanie Randle, Anthony D. Okely & Sara Dolnicar. (2016) Communicating with parents of obese children: which channels are most effective?. Health Expectations 20:2, pages 349-360.
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Amy Struthers & Ming Wang. (2016) Buzz Agents in a Teen-Driven Social Marketing Campaign. Social Marketing Quarterly 22:3, pages 218-235.
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James Cronin, Mary McCarthy, Mary Brennan & Sinéad McCarthy. (2014) The bigger society: considering lived consumption experiences in managing social change around obesity. European Journal of Marketing 48:9/10, pages 1558-1578.
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Sheau-Fen Yap, Nor Azila Mohammad Noor, Roger Marshall & Kok-Hong Liew. (2021) Promoting Preventive Health Behaviour among Young Malaysian Consumers: Toward an Integrated Conceptual Framework. Australasian Marketing Journal 22:3, pages 268-278.
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Nor Azila Mohd Noor, Sheau-Fen Yap, Kok-Hong Liew & Edwin Rajah. (2014) Consumer attitudes toward dietary supplements consumption. International Journal of Pharmaceutical and Healthcare Marketing 8:1, pages 6-26.
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Sheau‐Fen Yap & Christina Kwai Choi Lee. (2013) Does personality matter in exercise participation?. Journal of Consumer Behaviour 12:5, pages 401-411.
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R. Watson & L. Wyness. (2013) ‘Don't tell me what to eat!’ – W ays to engage the population in positive behaviour change . Nutrition Bulletin 38:1, pages 23-29.
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S. Boylan, J. C. Y. Louie & T. P. Gill. (2012) Consumer response to healthy eating, physical activity and weight‐related recommendations: a systematic review. Obesity Reviews 13:7, pages 606-617.
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Simone Pettigrew & Melanie Pescud. (2012) Improving parents' child‐feeding practices: a social marketing challenge. Journal of Social Marketing 2:1, pages 8-22.
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