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Journal of Marketing Management Volume 27, 2011 - Issue 11-12: On the Marketisation and Marketing of Higher Education
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Articles

Strategic, competitive, and co-operative approaches to internationalisation in European business schools

Roger Bennett London Metropolitan University, UKCorrespondence[email protected]
&
Rita Kottasz London Metropolitan University, UK
Pages 1087-1116 | Published online: 10 Oct 2011

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Read on this site (2)

Amanda Bridget Mwenda, Miriam Sullivan & Ann Grand. (2019) How do Australian universities market STEM courses in YouTube videos?. Journal of Marketing for Higher Education 29:2, pages 191-208.
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Annette Bamberger, Paul Morris & Miri Yemini. (2019) Neoliberalism, internationalisation and higher education: connections, contradictions and alternatives. Discourse: Studies in the Cultural Politics of Education 40:2, pages 203-216.
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Articles from other publishers (13)

Chan Oy Lar Kiki, Yui-yip Lau & Victor C.W. Chan. (2022) Exploring international brand alliances between local and foreign higher education institutions: an empirical study of sub-degree students. International Journal of Educational Management.
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Ling Zhu. 2021. Coopetition. Coopetition.
Huda Ashfaq, Muhammad Abubakar, Huma Ghulzar, Mujahid Farid, Shahzad Yaqoob, Nayab Komal, Zenab Azam, Ameer Hamza, Shafaqat Ali & Muhammad Adrees. 2020. Plant Ecophysiology and Adaptation under Climate Change: Mechanisms and Perspectives II. Plant Ecophysiology and Adaptation under Climate Change: Mechanisms and Perspectives II 801 820 .
Kevin Pon & Anne-Laure Duncan. (2019) Networks and alliances – business schools’ answer to mergers and acquisitions?. Journal of Management Development 38:10, pages 773-795.
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Oriol Iglesias, Stefan Markovic & Josep Rialp. (2019) How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research 96, pages 343-354.
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Abhoy K. Ojha. 2017. Management Education in India. Management Education in India 55 77 .
Tamym Abdessemed & Pascale Bueno Merino. (2017) À propos d’impact de la recherche. Revue Française de Gestion 42:261, pages 55-76.
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Michael John Harker, Barbara Caemmerer & Niki Hynes. (2016) Management Education by the French Grandes Ecoles de Commerce : Past, Present, and an Uncertain Future . Academy of Management Learning & Education 15:3, pages 549-568.
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Vik Naidoo & Linda D. Hollebeek. (2016) Higher education brand alliances: Investigating consumers' dual-degree purchase intentions. Journal of Business Research 69:8, pages 3113-3121.
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María-del-Carmen Alarcón-del-Amo, Carme Casablancas-Segura & Joan Llonch. (2015) Responsive and proactive stakeholder orientation in public universities: antecedents and consequences. Higher Education 72:2, pages 131-151.
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Jane Hemsley-Brown & Izhar OplatkaJane Hemsley-Brown & Izhar Oplatka. 2016. Higher Education Consumer Choice. Higher Education Consumer Choice 14 43 .
Daniel Muijs & Nataliya Rumyantseva. (2013) Coopetition in education: Collaborating in a competitive environment. Journal of Educational Change 15:1, pages 1-18.
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Jolanta Urbanovič & Stephen Wilkins. (2013) Internationalisation as a Strategy to Improve the Quality of Higher Education in Small States: Stakeholder Perspectives in Lithuania. Higher Education Policy 26:3, pages 373-396.
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