Citations (26)
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Markus Buser, Herbert Woratschek & Jan Schönberner. (2022) ‘Going the extra mile’ in resource integration: evolving a concept of sport sponsorship as an engagement platform. European Sport Management Quarterly 22:4, pages 548-568.
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Peter Dickenson & Anne L. Souchon. (2020) Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity. European Sport Management Quarterly 20:5, pages 537-559.
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T. Bettina Cornwell. (2019) Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement. Journal of Advertising 48:1, pages 49-60.
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Annmarie Ryan. (2018) Practice (mis)matching: multiple performations of a cultural sponsorship network. Journal of Marketing Management 34:17-18, pages 1445-1469.
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Articles from other publishers (16)
Matthew Hindmarsh, Anees Ikramullah, Jose L. Ruiz-Alba & Pablo J. López-Tenorio. (2023) Grassroots football club stakeholders' sponsorship: the role of happiness and shared values. Management Decision 62:2, pages 513-531.
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T. Bettina Cornwell, Abby Frank & Rachel Miller-Moudgil. (2023) A research agenda at the intersection of sport sponsorship and service. Journal of Service Management 35:1, pages 108-126.
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Morten Erichsen, Trond Stiklestad, Marthe Holum & Tor Georg Jakobsen. (2021) Added value for sponsors: a study of network in football 2011–2018. Sport, Business and Management: An International Journal 12:4, pages 421-439.
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Ahmet TARHAN & Kahraman Kağan KAYA. (2022) HALKLA İLİŞKİLERDE KONSTRÜKTİVİST TEORİ AÇISINDAN SPONSORLUK UYGULAMALARININ ÖNEMİ: TEORİK BİR ÇALIŞMATHE IMPORTANCE OF SPONSORSHIP PRACTICES IN TERMS OF CONSTRUCTIVIST THEORY IN PUBLIC RELATIONS: A THEORETICAL STUDY. Ankara Üniversitesi Dil ve Tarih-Coğrafya Fakültesi Dergisi 62:1, pages 594-614.
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Annmarie Ryan & Keith Blois. (2016) Assessing the risks and opportunities in corporate art sponsorship arrangements using Fiske’s Relational Models Theory. Arts and the Market 6:1, pages 33-51.
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Margaret A. Johnston. (2015) The sum of all fears: Stakeholder responses to sponsorship alliance risk. Tourism Management Perspectives 15, pages 91-104.
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Pinelopi Athanasopoulou & Elena Sarli. (2015) The development of new sponsorship deals as new business-to-business services. Journal of Business & Industrial Marketing 30:5, pages 552-561.
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Manfred Bruhn & Matthias Holzer. (2015) The role of the fit construct and sponsorship portfolio size for event sponsorship success. European Journal of Marketing 49:5/6, pages 874-893.
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Christoph Breuer & Christopher Rumpf. (2015) The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage. Journal of Sport Management 29:2, pages 170-183.
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