Cássia Liandra Carvalho, Belem Barbosa & Claudia Amaral Santos. 2023. Research Anthology on Business Law, Policy, and Social Responsibility. Research Anthology on Business Law, Policy, and Social Responsibility
866
891
.
Vikas Kumar, Preeti, Shaiku Shahida Saheb, Sunil Kumari, Kanishka Pathak, Jai Kishan Chandel, Neeraj Varshney & Ankit Kumar. (2023) A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook's Big Data. Big Data Mining and Analytics 6:4, pages 491-503.
Crossref
Cuong Hung Nguyen, Hung Vu Nguyen, Theu Kim Doan, Minh Hoang Nguyen & Mai Thi Thu Le. (2023) Viewing advertisements in social networks: the attitude-intention inconsistency revisited. Online Information Review 47:7, pages 1248-1263.
Crossref
Moteeb Al Moteri, Mohammed Alojail & Surbhi Bhatia Khan. (2023) Managing Uncertainties in Supply Chains for Enhanced E-Commerce Engagement: A Generation Z Perspective on Retail Shopping through Facebook. Sustainability 15:21, pages 15351.
Crossref
Halah Ahmed Alismail. (2023) The Influence of the Information System Success Model and Theory of Planned Behavior on the Zoom Application Used by Elementary Education Teachers. Sustainability 15:12, pages 9558.
Crossref
Cássia Liandra Carvalho, Belem Barbosa & Claudia Amaral Santos. 2023. Strengthening SME Performance Through Social Media Adoption and Usage. Strengthening SME Performance Through Social Media Adoption and Usage
21
47
.
Long She, Lan Ma, Mung Ling Voon & Agnes Siang Siew Lim. (2022) Excessive use of social networking sites and financial well-being among working millennials: a parallel-serial mediation model. International Journal of Bank Marketing 41:1, pages 158-178.
Crossref
Ahmet KIRMIZIBİBER & Salih YILDIZ. (2023) GELEN PAZARLAMANIN AĞIZDAN AĞIZA PAZARLAMA, MARKA BİLİNİRLİĞİ VE SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİThe Impact of Inbound Marketing on Word of Mouth, Brand Awareness, and Purchase Intention. Fırat Üniversitesi Sosyal Bilimler Dergisi 33:1, pages 233-250.
Crossref
Daniel-Rareș Obadă & Dan-Cristian Dabija. (2022) The Mediation Effects of Social Media Usage and Sharing Fake News about Companies. Behavioral Sciences 12:10, pages 372.
Crossref
Carlos Andres Osorio & Savvas Papagiannidis. 2022. Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture. Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture
239
262
.
Shakti Chaturvedi, R. Vara Prasad & Madhan Kumar. 2022. Sales Management for Improved Organizational Competitiveness and Performance. Sales Management for Improved Organizational Competitiveness and Performance
247
268
.
Joshua Fogel & Rivka Herzog. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships
1090
1116
.
Jeong Bin Whang, Ji Hee Song, Boreum Choi & Jong-Ho Lee. (2021) The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control. Journal of Business Research 133, pages 275-284.
Crossref
Abdulalem Mohammed & Alberto Ferraris. (2021) Factors influencing user participation in social media: Evidence from twitter usage during COVID-19 pandemic in Saudi Arabia. Technology in Society 66, pages 101651.
Crossref
Witold Chmielarz, Marek Zborowski, Alicja Fandrejewska & Mesut Atasever. (2021) The Contribution of Socio-Cultural Aspects of Smartphone Applications to Smart City Creation. Poland–Turkey Comparison. Energies 14:10, pages 2821.
Crossref
Joshua Fogel & Rivka Herzog. (2020) Direct-to-Consumer Prescription Medication Advertisements and Use of Different Types of Media. Journal of Electronic Commerce in Organizations 18:4, pages 51-72.
Crossref
Syed Ali Raza, Wasim Qazi, Nida Shah, Muhammad Asif Qureshi, Shahzad Qaiser & Ramsha Ali. (2020) Drivers of intensive Facebook usage among university students: An implications of U&G and TPB theories. Technology in Society 62, pages 101331.
Crossref
Priyanka Garg & Saloni Pahuja. 2020. Managing Social Media Practices in the Digital Economy. Managing Social Media Practices in the Digital Economy
172
192
.
Syed S. Muhammad, Bidit Dey, Sharifah Alwi & Mujahid Mohiuddin Babu. 2020. Digital and Social Media Marketing. Digital and Social Media Marketing
197
226
.
Munmun Ghosh. (2019) Analysing the Engagement and Attitude of Elderly Towards Digital Platforms in India. Journal of Creative Communications 14:3, pages 214-234.
Crossref
Carlos Andres Osorio & Savvas Papagiannidis. (2019) A Study of Networking and Information Exchange Factors Influencing User Participation in Niche Social Networking Sites. International Journal of E-Business Research 15:2, pages 1-21.
Crossref
Ivana Domazet, Slađana Neogradi & Vladimir Simović. (2019) The significance of social networks as digital communication channels in Serbian banks. Marketing 50:4, pages 289-297.
Crossref
Syed Sardar Muhammad, Bidit Lal Dey & Vishanth Weerakkody. (2017) Analysis of Factors that Influence Customers’ Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature. Information Systems Frontiers 20:3, pages 559-576.
Crossref
Jovana Gardašević, Maja Ćirić & Marko Carić. (2018) Understanding the motives for using social networks in the function of improving communication with consumers. Marketing 49:4, pages 311-320.
Crossref
Hajer Kefi & Charles Perez. 2018. Encyclopedia of Social Network Analysis and Mining. Encyclopedia of Social Network Analysis and Mining
535
556
.
Azrin Ali, Arun Kumar Tarofder & S.M. Ferdous Azam. (2017) Neuroticism Indifference to Brand Familiarity and Social Influence Towards Purchase Intention in Social Networking Services (SNS) in Malaysia. Asian Journal of Marketing 12:1, pages 1-11.
Crossref
Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi & Raed Algharabat. (2017) Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics 34:7, pages 1177-1190.
Crossref
Sarah Quinton & Lyndon Simkin. (2016) The Digital Journey: Reflected Learnings and Emerging Challenges. International Journal of Management Reviews 19:4, pages 455-472.
Crossref
Jamie Carlson, Natalie Jane de Vries, Mohammad M. Rahman & Alex Taylor. (2017) Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments. Journal of Brand Management 24:4, pages 334-348.
Crossref
Noor Farizah Ibrahim, Xiaojun Wang & Humphrey Bourne. (2017) Exploring the effect of user engagement in online brand communities: Evidence from Twitter. Computers in Human Behavior 72, pages 321-338.
Crossref
Salim L Azar, Joana César Machado, Leonor Vacas-de-Carvalho & Ana Mendes. (2016) Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management 23:2, pages 153-178.
Crossref
Ali Abdallah Alalwan, Nripendra P. Rana, Raed Algharabat & Ali Tarhini. 2016. Social Media: The Good, the Bad, and the Ugly. Social Media: The Good, the Bad, and the Ugly
79
89
.
Constanza Bianchi & Lynda Andrews. (2015) Investigating marketing managers' perspectives on social media in Chile. Journal of Business Research 68:12, pages 2552-2559.
Crossref
Ching-Wei Ho. (2014) Consumer behavior on Facebook. EuroMed Journal of Business 9:3, pages 252-267.
Crossref