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Articles

Understanding consumers’ social networking site usage

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Pradeep Korgaonkar, Enrique Becerra & Juan Carlos Londoño. (2024) Why is Social Network Site Advertising Ineffective? Seeking Answers Using a Holistic Theoretical Framework, Multi-Platform Approach. Journal of Promotion Management 30:2, pages 157-186.
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Dahye Jeong, Minyoung Lee & Eunil Park. (2022) Antecedents of Consumer Adoption of Over-the-Top Services in South Korea. International Journal on Media Management 24:3, pages 121-136.
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Jana Prodanova, Sonia San-Martín & Nadia Jimenez. (2021) Are you technologically prepared for mobile shopping?. The Service Industries Journal 41:9-10, pages 648-670.
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Deiyalí A. Carpio, Alberta Fernandez & Beatriz Urbano. (2020) How to gain image and positioning on social media: Spanish agribusiness firm image and position on social media. Applied Economics 52:21, pages 2280-2291.
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Hye Young Kim, Ji Hee Song & Jong-Ho Lee. (2019) When are personalized promotions effective? The role of consumer control. International Journal of Advertising 38:4, pages 628-647.
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Agnieszka Chwialkowska. (2019) The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments. Journal of Promotion Management 25:2, pages 270-300.
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Lynda Andrews, Constanza Bianchi, Melanie Wiese, Andrés Cuneo & Syed Fazal E. Hasan. (2019) Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study. Journal of International Consumer Marketing 31:1, pages 22-38.
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Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner. (2018) Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. Journal of Advertising 47:1, pages 38-54.
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Johannes Knoll. (2016) Advertising in social media: a review of empirical evidence. International Journal of Advertising 35:2, pages 266-300.
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Ben Lowe, David Lynch & Julian Lowe. (2015) Reducing household water consumption: a social marketing approach. Journal of Marketing Management 31:3-4, pages 378-408.
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Articles from other publishers (34)

Cássia Liandra Carvalho, Belem Barbosa & Claudia Amaral Santos. 2023. Research Anthology on Business Law, Policy, and Social Responsibility. Research Anthology on Business Law, Policy, and Social Responsibility 866 891 .
Vikas Kumar, Preeti, Shaiku Shahida Saheb, Sunil Kumari, Kanishka Pathak, Jai Kishan Chandel, Neeraj Varshney & Ankit Kumar. (2023) A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook's Big Data. Big Data Mining and Analytics 6:4, pages 491-503.
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Cuong Hung Nguyen, Hung Vu Nguyen, Theu Kim Doan, Minh Hoang Nguyen & Mai Thi Thu Le. (2023) Viewing advertisements in social networks: the attitude-intention inconsistency revisited. Online Information Review 47:7, pages 1248-1263.
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Moteeb Al Moteri, Mohammed Alojail & Surbhi Bhatia Khan. (2023) Managing Uncertainties in Supply Chains for Enhanced E-Commerce Engagement: A Generation Z Perspective on Retail Shopping through Facebook. Sustainability 15:21, pages 15351.
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Halah Ahmed Alismail. (2023) The Influence of the Information System Success Model and Theory of Planned Behavior on the Zoom Application Used by Elementary Education Teachers. Sustainability 15:12, pages 9558.
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Cássia Liandra Carvalho, Belem Barbosa & Claudia Amaral Santos. 2023. Strengthening SME Performance Through Social Media Adoption and Usage. Strengthening SME Performance Through Social Media Adoption and Usage 21 47 .
Long She, Lan Ma, Mung Ling Voon & Agnes Siang Siew Lim. (2022) Excessive use of social networking sites and financial well-being among working millennials: a parallel-serial mediation model. International Journal of Bank Marketing 41:1, pages 158-178.
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Ahmet KIRMIZIBİBER & Salih YILDIZ. (2023) GELEN PAZARLAMANIN AĞIZDAN AĞIZA PAZARLAMA, MARKA BİLİNİRLİĞİ VE SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİThe Impact of Inbound Marketing on Word of Mouth, Brand Awareness, and Purchase Intention. Fırat Üniversitesi Sosyal Bilimler Dergisi 33:1, pages 233-250.
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Daniel-Rareș Obadă & Dan-Cristian Dabija. (2022) The Mediation Effects of Social Media Usage and Sharing Fake News about Companies. Behavioral Sciences 12:10, pages 372.
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Carlos Andres Osorio & Savvas Papagiannidis. 2022. Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture. Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture 239 262 .
Shakti Chaturvedi, R. Vara Prasad & Madhan Kumar. 2022. Sales Management for Improved Organizational Competitiveness and Performance. Sales Management for Improved Organizational Competitiveness and Performance 247 268 .
Joshua Fogel & Rivka Herzog. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 1090 1116 .
Jeong Bin Whang, Ji Hee Song, Boreum Choi & Jong-Ho Lee. (2021) The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control. Journal of Business Research 133, pages 275-284.
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Abdulalem Mohammed & Alberto Ferraris. (2021) Factors influencing user participation in social media: Evidence from twitter usage during COVID-19 pandemic in Saudi Arabia. Technology in Society 66, pages 101651.
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Witold Chmielarz, Marek Zborowski, Alicja Fandrejewska & Mesut Atasever. (2021) The Contribution of Socio-Cultural Aspects of Smartphone Applications to Smart City Creation. Poland–Turkey Comparison. Energies 14:10, pages 2821.
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Joshua Fogel & Rivka Herzog. (2020) Direct-to-Consumer Prescription Medication Advertisements and Use of Different Types of Media. Journal of Electronic Commerce in Organizations 18:4, pages 51-72.
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Syed Ali Raza, Wasim Qazi, Nida Shah, Muhammad Asif Qureshi, Shahzad Qaiser & Ramsha Ali. (2020) Drivers of intensive Facebook usage among university students: An implications of U&G and TPB theories. Technology in Society 62, pages 101331.
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Priyanka Garg & Saloni Pahuja. 2020. Managing Social Media Practices in the Digital Economy. Managing Social Media Practices in the Digital Economy 172 192 .
Syed S. Muhammad, Bidit Dey, Sharifah Alwi & Mujahid Mohiuddin Babu. 2020. Digital and Social Media Marketing. Digital and Social Media Marketing 197 226 .
Munmun Ghosh. (2019) Analysing the Engagement and Attitude of Elderly Towards Digital Platforms in India. Journal of Creative Communications 14:3, pages 214-234.
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Carlos Andres Osorio & Savvas Papagiannidis. (2019) A Study of Networking and Information Exchange Factors Influencing User Participation in Niche Social Networking Sites. International Journal of E-Business Research 15:2, pages 1-21.
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Ivana Domazet, Slađana Neogradi & Vladimir Simović. (2019) The significance of social networks as digital communication channels in Serbian banks. Marketing 50:4, pages 289-297.
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Syed Sardar Muhammad, Bidit Lal Dey & Vishanth Weerakkody. (2017) Analysis of Factors that Influence Customers’ Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature. Information Systems Frontiers 20:3, pages 559-576.
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Jovana Gardašević, Maja Ćirić & Marko Carić. (2018) Understanding the motives for using social networks in the function of improving communication with consumers. Marketing 49:4, pages 311-320.
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Hajer Kefi & Charles Perez. 2018. Encyclopedia of Social Network Analysis and Mining. Encyclopedia of Social Network Analysis and Mining 535 556 .
Azrin Ali, Arun Kumar Tarofder & S.M. Ferdous Azam. (2017) Neuroticism Indifference to Brand Familiarity and Social Influence Towards Purchase Intention in Social Networking Services (SNS) in Malaysia. Asian Journal of Marketing 12:1, pages 1-11.
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Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi & Raed Algharabat. (2017) Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics 34:7, pages 1177-1190.
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Sarah Quinton & Lyndon Simkin. (2016) The Digital Journey: Reflected Learnings and Emerging Challenges. International Journal of Management Reviews 19:4, pages 455-472.
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Jamie Carlson, Natalie Jane de Vries, Mohammad M. Rahman & Alex Taylor. (2017) Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments. Journal of Brand Management 24:4, pages 334-348.
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Noor Farizah Ibrahim, Xiaojun Wang & Humphrey Bourne. (2017) Exploring the effect of user engagement in online brand communities: Evidence from Twitter. Computers in Human Behavior 72, pages 321-338.
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Salim L Azar, Joana César Machado, Leonor Vacas-de-Carvalho & Ana Mendes. (2016) Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management 23:2, pages 153-178.
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Ali Abdallah Alalwan, Nripendra P. Rana, Raed Algharabat & Ali Tarhini. 2016. Social Media: The Good, the Bad, and the Ugly. Social Media: The Good, the Bad, and the Ugly 79 89 .
Constanza Bianchi & Lynda Andrews. (2015) Investigating marketing managers' perspectives on social media in Chile. Journal of Business Research 68:12, pages 2552-2559.
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Ching-Wei Ho. (2014) Consumer behavior on Facebook. EuroMed Journal of Business 9:3, pages 252-267.
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