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Journal of Marketing Management Volume 31, 2015 - Issue 3-4
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Articles

Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions

Mike ReidSchool of Economics, Finance and Marketing, RMIT University, AustraliaCorrespondence[email protected]
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,
Peter ThompsonDepartment of Marketing, Monash University, AustraliaView further author information
,
Felix MavondoDepartment of Marketing, Monash University, AustraliaView further author information
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Karen BrunsøDepartment of Business Administration, School of Business and Social Sciences, Aarhus University, DenmarkView further author information
Pages 247-268 | Published online: 30 Jul 2014

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Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Juan Pablo Boeira. (2020) The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study. Journal of Promotion Management 26:3, pages 350-371.
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Avinash Tripathi & Neeraj Pandey. (2019) Promotional Framing of Green Products: Mediating Role of Sale Proneness. Journal of Promotion Management 25:7, pages 983-1008.
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Oliver Roll & Elenia Pfeiffer. (2017) Are your consumers variety seekers? The moderating impact on the effectiveness of free gift promotions vs. price discounts. The International Review of Retail, Distribution and Consumer Research 27:4, pages 352-368.
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Steve Ogden, Stella Minahan & David Bednall. (2017) Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic, Informational, and Affective Objectives. Journal of Promotion Management 23:4, pages 449-480.
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Jinsoo Hwang, Seongseop (Sam) Kim, Insin Kim & Seulgi Park. (2023) Factors Affecting the Memorable Experiences of Chinese Customers in Duty-Free Shopping. SAGE Open 13:4.
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Dinesh Ramdas Pai & Siddharth Bhatt. (2022) Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S.. Journal of Marketing Analytics 11:1, pages 32-40.
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Avinash Tripathi & Neeraj Pandey. (2021) Consumers’ Perceptions of Deal Presentations for Green Products. Australasian Marketing Journal 30:4, pages 331-341.
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Anníbal C. Sodero. (2022) Good cause, not so good business? Sales and operations performance of cause‐related marketing. Journal of Business Logistics 43:4, pages 566-592.
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Francesco Rizzi, Marina Gigliotti, Andrea Runfola & Luca Ferrucci. (2022) Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products. Journal of Retailing and Consumer Services 68, pages 103034.
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Rafael Barreiros Porto & Mônica Cruz Walter. 2022. Sales Management for Improved Organizational Competitiveness and Performance. Sales Management for Improved Organizational Competitiveness and Performance 135 159 .
Brian H. Yim, Mark R. Lyberger & Doori Song. (2021) Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum. International Journal of Sports Marketing and Sponsorship 23:2, pages 346-368.
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Ayushi Sharma & Rakesh Mohan Joshi. (2020) M-coupon's sharing behaviour on social media: intrinsic vs extrinsic motivation. South Asian Journal of Business Studies 10:3, pages 278-304.
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Stephanie Schwipper, Severine Peche & Gertrud Schmitz. (2020) Mobile Location-Based Services’ Value-in-Use in Inner Cities: Do a Customer’s Shopping Patterns, Prior User Experience, and Sales Promotions Matter?. Schmalenbach Business Review 72:4, pages 511-564.
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Somesh Kumar Sinha & Priyanka Verma. (2020) Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?. Journal of Retailing and Consumer Services 52, pages 101887.
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Daniele ScarpiDaniele Scarpi. 2020. Hedonism, Utilitarianism, and Consumer Behavior. Hedonism, Utilitarianism, and Consumer Behavior 7 40 .
Kum Fai Yuen, Xueqin Wang, Fei Ma & Yiik Diew Wong. (2019) The determinants of customers’ intention to use smart lockers for last-mile deliveries. Journal of Retailing and Consumer Services 49, pages 316-326.
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Somesh Kumar SinhaPriyanka Verma. (2019) The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers. Global Business Review 20:2, pages 498-514.
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Sarah Mussol, Philippe Aurier & Gilles Séré de Lanauze. (2019) Developing in-store brand strategies and relational expression through sales promotions. Journal of Retailing and Consumer Services 47, pages 241-250.
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Eduardo R. Díaz, Aarti S. Ivanic & Eduardo Durazo Watanabe. (2019) A study of food retailing: How does consumer price sensitivity vary across food categories and retailer types in Mexico?. Contaduría y Administración 65:1, pages 160.
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Somesh Kumar SinhaPriyanka Verma. (2018) Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation. Global Business Review 19:6, pages 1663-1680.
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Francesco Massara, Daniele Scarpi, Robert D. Melara & Daniele Porcheddu. (2018) Affect transfer from national brands to store brands in multi-brand stores. Journal of Retailing and Consumer Services 45, pages 103-110.
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Min-Seong Kim & Jihye Kim. (2018) Linking marketing mix elements to passion-driven behavior toward a brand. International Journal of Contemporary Hospitality Management 30:10, pages 3040-3058.
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Süphan Nasır & Bengi Kurtuluş. 2018. Mobile Commerce. Mobile Commerce 1508 1529 .
Luisa Torri & Silvia Salini. (2016) An itinerant sensory approach to investigate consumers' perception and acceptability at a food exhibition. Food Research International 90, pages 91-99.
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E. Crespo-Almendros & S. Del Barrio-García. (2016) Online airline ticket purchasing: Influence of online sales promotion type and Internet experience. Journal of Air Transport Management 53, pages 23-34.
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Süphan Nasır & Bengi Kurtuluş. 2016. Handbook of Research on Consumerism and Buying Behavior in Developing Nations. Handbook of Research on Consumerism and Buying Behavior in Developing Nations 168 189 .
Fernando de Oliveira Santini, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin, Lelis Balestrin Espartel & Wagner Junior Ladeira. (2015) Moderating Effects of Sales Promotion Types. BAR - Brazilian Administration Review 12:2, pages 169-189.
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E. Crespo-Almendros & S. Del Barrio-García. (2015) Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts. Revista Española de Investigación de Marketing ESIC 19:1, pages 46-61.
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