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Articles

The experience of risk in families: conceptualisations and implications for transformative consumer research

Simone PettigrewFaculty of Health Sciences, School of Psychology and Speech Pathology, Curtin University, AustraliaCorrespondence[email protected]
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Laurel AndersonDepartment of Marketing, W. P. Carey School of Business, Arizona State University, USAView further author information

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Wendy BolandDepartment of Marketing, Kogod School of Business, American University, USAView further author information

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Valérie-Inés de La VilleEuropean Center for Children’s Products (CEPE), Institute of Business Administration, University of Poitiers, FranceView further author information

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’Ilaisaane M.E. FifitaDepartment of Marketing, University of Auckland Business School, New ZealandView further author information

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Marie-Hélène Fosse-GomezUniversity of Lille, FranceView further author information

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Marie KindtDepartment of Management, Université Catholique de Louvain – UCL Mons, BelgiumView further author information

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Laura LuukkanenJyväskylä University School of Business and Economics, Department of Marketing, University of Jyväskylä, FinlandView further author information

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Ingrid MartinDepartment of Marketing, College of Business Administration, California State University, USAView further author information

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Lucie K. OzanneDepartment of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New ZealandView further author information

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Dante M. PirouzIvey Business School and Brain and Mind Institute, Western University, Canada;The Wharton School, University of Pennsylvania, USAView further author information

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Andrea ProtheroSchool of Business, University College Dublin, IrelandView further author information

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Tony StovallNorton School of Family and Consumer Sciences, Division of Retailing & Consumer Sciences, University of Arizona, USAView further author information