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From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing

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Johnny Graham & Yuvay M. Ferguson. (2020) The case of the “This Is Not A Game” campaign in Zambia: An analysis of the messaging strategies used to deter illegal bushmeat consumption. Psychology & Marketing 37:12, pages 1696-1702.
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Syed Muhammad, Hormoz Ahmadi, Gary Mortimer, Harjit Sekhon, Husni Kharouf & Charles Jebarajakirthy. (2021) The Interplay of Positive and Negative Emotions to Quit Unhealthy Consumption Behaviors: Insights for Social Marketers. Australasian Marketing Journal 28:4, pages 349-360.
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Paul Blaise Issock Issock, Mornay Roberts-Lombard & Mercy Mpinganjira. (2020) Understanding household waste separation in South Africa. Management of Environmental Quality: An International Journal 31:3, pages 530-547.
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Jo En Yap, Nives Zubcevic-Basic, Lester W Johnson & Michaela A Lodewyckx. (2019) Mental health message appeals and audience engagement: Evidence from Australia. Health Promotion International 34:1, pages 28-37.
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Paolo Antonetti, Paul Baines & Shailendra Jain. (2018) The persuasiveness of guilt appeals over time: Pathways to delayed compliance. Journal of Business Research 90, pages 14-25.
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H.P. Samanthika Gallage, Caroline Tynan & Teresa Heath. (2017) Out‐group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour 17:1.
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