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Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities

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Lisa Peñaloza, Andrea Prothero, Pierre McDonagh & Kathrynn Pounders. (2023) The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments. Journal of Marketing.
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Klaudia Kondakciu, Melissa Souto & Linda Tuncay Zayer. (2021) Self-presentation and gender on social media: an exploration of the expression of “authentic selves”. Qualitative Market Research: An International Journal 25:1, pages 80-99.
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Ananya RajagopalAnanya Rajagopal. 2022. Women Entrepreneurs in Emerging Markets. Women Entrepreneurs in Emerging Markets 97 124 .
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Archana Voola & Ranjit Voola. (2021) Exploring Subsistence Marketplaces Through a Feminist Perspective. Australasian Marketing Journal 29:1, pages 87-94.
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Nicole Böhmer & Kai Michael Griese. 2021. The Palgrave Handbook of Corporate Sustainability in the Digital Era. The Palgrave Handbook of Corporate Sustainability in the Digital Era 715 741 .
Catherine A. Coleman, Linda Tuncay Zayer & Özlem Hesapci Karaca. (2020) Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity. Journal of Macromarketing 40:4, pages 510-527.
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Olga Kravets, Chloe Preece & Pauline Maclaran. (2020) The Uniform Entrepreneur: Making Gender Visible in Social Enterprise. Journal of Macromarketing 40:4, pages 445-458.
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Andreas Chatzidakis & Pauline Maclaran. (2020) Gendering consumer ethics. International Journal of Consumer Studies 44:4, pages 316-327.
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Vassiliki Grougiou, George Balabanis & Danae Manika. (2018) Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?. Journal of Business Ethics 164:1, pages 1-16.
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Şahver Omeraki Çekirdekci. (2020) There is no place like home: Poverty and the squatter house. Journal of Consumer Behaviour 19:3, pages 252-263.
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David E. Williams, Elly-Jean Nielsen, Melanie A. Morrison & Todd G. Morrison. (2019) Challenges to masculinity in a feminized digital space. Qualitative Market Research: An International Journal 22:2, pages 180-199.
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Aileen O'DriscollAileen O’Driscoll. 2019. Learning to Sell Sex(ism). Learning to Sell Sex(ism) 199 208 .
Aileen O'DriscollAileen O’Driscoll. 2019. Learning to Sell Sex(ism). Learning to Sell Sex(ism) 67 111 .
Carlos Gómez-Corona, Dominique Valentin, Héctor B. Escalona-Buendía & Sylvie Chollet. (2017) The role of gender and product consumption in the mental representation of industrial and craft beers: An exploratory study with Mexican consumers. Food Quality and Preference 60, pages 31-39.
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