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Journal of Marketing Management Volume 33, 2017 - Issue 9-10: Academy of Marketing Annual Conference 2016 – Radical Marketing
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Articles

Radicalising the marketing of higher education: learning from student-generated social media data

Elvira BolatFaculty of Management, Bournemouth University, Poole, UKCorrespondence[email protected]
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Helen O’SullivanFaculty of Management, Bournemouth University, Poole, UK
Pages 742-763 | Received 30 Sep 2016, Accepted 15 Apr 2017, Published online: 25 May 2017

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Kabir Ibrahim, Olalekan Shamsideen Oshodi, Innocent Chigozie Osuizugbo, Emmanuel Kingsford Owusu, Abdulhafeez Ibrahim & Kahilu Kajimo Shakantu. (2024) The usage of social media for learning and teaching in the built environment: a perspective from students. International Journal of Construction Management 24:8, pages 902-910.
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Önder Kethüda & Yusuf Bilgin. (2023) The role of social media marketing activities in converting existing students into university advocates. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Apollo Demirel. (2020) An Examination of a Campaign Hashtag (#OptOutside) with Google Trends and Twitter. Journal of Interactive Advertising 20:3, pages 165-180.
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Annette Bamberger, Yifat Bronshtein & Miri Yemini. (2020) Marketing universities and targeting international students: a comparative analysis of social media data trails. Teaching in Higher Education 25:4, pages 476-492.
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Jemma Helen Oeppen Hill. (2020) Logos, ethos, pathos and the marketing of higher education. Journal of Marketing for Higher Education 30:1, pages 87-104.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2021) An Analysis of Tweet Relevance, Twitter Activity and Student Preferences for Universities. An Analysis of Tweet Relevance, Twitter Activity and Student Preferences for Universities.
Kyung Hye Kim & Helen Spencer-Oatey. (2021) Enhancing the recruitment of postgraduate researchers from diverse countries: managing the application process. Higher Education 82:5, pages 917-935.
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Sarah Honeychurch & Fiona Patrick. (2018) Massive Open Online Courses as affinity spaces for connected learning: Exploring effective learning interactions in one massive online community. Research in Comparative and International Education 13:1, pages 117-134.
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Michael D. Richardson, Sarah G. Brinson & Pamela A. Lemoine. 2018. Marketing Initiatives for Sustainable Educational Development. Marketing Initiatives for Sustainable Educational Development 226 245 .
Chedia Dhaoui, Cynthia M. Webster & Lay Peng Tan. (2017) Social media sentiment analysis: lexicon versus machine learning. Journal of Consumer Marketing 34:6, pages 480-488.
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