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Journal of Marketing Management Volume 34, 2018 - Issue 9-10
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Articles

A prototyping analysis of relationship marketing constructs: what constructs to use when

Tim JonesFaculty of Business Administration, Memorial University of Newfoundland, St. John’s, NL, CanadaView further author information
,
Chatura RanaweeraLazaridis School of Business, Wilfrid Laurier University, Waterloo, ON, CanadaCorrespondence[email protected]
View further author information
,
Jeff MurraySam Walton College of Business, University of Arkansas, Fayetteville, AR, USAView further author information
&
Harvir BansalConrad School of Entrepreneurship and Business, University of Waterloo, Waterloo, ON, CanadaView further author information
Pages 865-901 | Received 23 Aug 2016, Accepted 27 Aug 2018, Published online: 26 Sep 2018

Citations (5)

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Read on this site (1)

Rozbeh Madadi, Ivonne M. Torres & Miguel Ángel Zúñiga. (2022) Is Love Extendable to Relationship Marketing and Supply Chain Management?. Services Marketing Quarterly 43:3, pages 374-388.
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Articles from other publishers (4)

Paul Schreuder, Marcel Zeelenberg & Tila M. Pronk. (2023) How consumers define brand relationships: a prototype analysis. Journal of Product & Brand Management 33:1, pages 43-56.
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Karen M. Corbishley, Corné Meintjes & Roger B. Mason. (2023) Loyalty program benefits and their effect on relationship quality and loyalty to the retailer. International Journal of Research in Business and Social Science (2147- 4478) 12:2, pages 1-14.
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Thorsten Migge, Sandra A. Kiffin-Petersen & Sharon Purchase. (2020) When Western measures meet Eastern perspectives: A prototyping analysis of xinren in buyer-seller relationships. Industrial Marketing Management 91, pages 129-141.
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Mansur Khamitov, Xin (Shane) Wang & Matthew Thomson. (2019) How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities. Journal of Consumer Research 46:3, pages 435-459.
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