Citations (34)
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Trang P. Tran, Ilia Gugenishvili & Adrienne F. Muldrow. (2024) Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective. Journal of Marketing Communications 30:3, pages 318-343.
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Chao Wen, Nan (Tina) Wang, Jiaming Fang & Meng Huang. (2023) An Integrated Model of Continued M-Commerce Applications Usage. Journal of Computer Information Systems 63:3, pages 632-647.
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Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Raouf Ahmad Rather, Shadma Shahid & Valdimar Sigurdsson. (2023) Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention. Journal of Marketing Management 39:3-4, pages 275-297.
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Zeph M. C. van Berlo, Eva A. van Reijmersdal & Guda van Noort. (2023) Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use. Journal of Interactive Advertising 23:1, pages 73-83.
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Fulya Acikgoz & Rodrigo Perez Vega. (2022) The Role of Privacy Cynicism in Consumer Habits with Voice Assistants: A Technology Acceptance Model Perspective. International Journal of Human–Computer Interaction 38:12, pages 1138-1152.
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Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Colin B. Gabler, Ricardo Limongi, Milena Costa & Miriam Pires da Costa. (2022) Optimising digital marketing and social media strategy: from push to pull to performance. Journal of Marketing Management 38:7-8, pages 709-739.
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Preeti Tak & Mansi Gupta. (2021) Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework. Journal of Internet Commerce 20:3, pages 293-318.
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Gina A. Tran, Seth Ketron, Trang P. Tran & Robert Fabrize. Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory. Journal of Strategic Marketing 0:0, pages 1-20.
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Articles from other publishers (26)
Kevin Kam Fung So, Jing Li, Ceridwyn King & Linda D. Hollebeek. (2024) Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation. Psychology & Marketing.
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Imran Khan & Mobin Fatma. (2024) AR app-based brand engagement and outcomes: A moderated mediation approach. Journal of Retailing and Consumer Services 76, pages 103618.
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Miguel Correia, Nicole Cunningham & Mornay Roberts-Lombard. (2023) Use of mobile apps when purchasing apparel: A young male adult perspective. SA Journal of Information Management 25:1.
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Imran Khan. (2023) Customer engagement outcomes in mobile applications: Self-congruence as a moderator. Journal of Retailing and Consumer Services 75, pages 103497.
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Ibrahim Alnawas, Amr Al Khateeb & Kamel El Hedhli. (2023) The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality. Journal of Retailing and Consumer Services 75, pages 103412.
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Mohammadhanif Dasoomi, Ali Naderan & Tofigh Allahviranloo. (2023) Predicting the Choice of Online or Offline Shopping Trips Using a Deep Neural Network Model and Time Series Data: A Case Study of Tehran, Iran. Sustainability 15:20, pages 14764.
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Alexander Garcia‐Davalos & Jorge Garcia‐Duque. (2023) Brand relationships in wireless mobile environments: The mediating role of apps. International Journal of Consumer Studies 47:4, pages 1335-1350.
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Anett Erdmann, José Manuel Mas & Ramón Arilla. (2021) Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail. Journal of Consumer Behaviour 22:4, pages 912-932.
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Ritu Srivastava, Parul Gupta, Harish Kumar & Nikhita Tuli. (2023) Digital customer engagement: A systematic literature review and research agenda. Australian Journal of Management, pages 031289622311770.
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Trang Tran, David G. Taylor & Chao Wen. (2023) Value co-creation through branded apps: enhancing perceived quality and brand loyalty. Journal of Research in Interactive Marketing 17:4, pages 562-580.
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Zhenzhen Zhao & Zhao Huang. (2022) Expert-centric design inspection of branded apps: a close look at marketing and interface design features. Information Technology & People 36:4, pages 1385-1413.
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Rahul Meena & Samar Sarabhai. (2023) Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps. Journal of Retailing and Consumer Services 71, pages 103228.
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Chiao-Chen Chang. (2022) The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps. Tourism and Hospitality 3:4, pages 896-907.
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Wenjing Zhang & Dong Li. (2022) Impact of IT identity on consumer negatively-valenced engagement in mobile medical consultation: from consumer experience perspective. Industrial Management & Data Systems 122:11, pages 2508-2539.
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Timmy H. Tseng, Sara H. Hsieh & Crystal T. Lee. (2021) Capturing behavioural outcomes through branded applications: the perspective of the investment model. Internet Research 32:5, pages 1532-1561.
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Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja & Paul Harrigan. (2021) Marketing research on Mobile apps: past, present and future. Journal of the Academy of Marketing Science 50:2, pages 195-225.
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Atilla Wohllebe, Dirk-Siegfried Hübner, Uwe Radtke & Szilárd Podruzsik. 2022. New Realities, Mobile Systems and Applications. New Realities, Mobile Systems and Applications
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Graeme McLean, Khalid Al‐Nabhani & Hannah Marriott. (2021) ‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective. Psychology & Marketing.
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Trang P. Tran, Enping Shirley Mai & Erik C. Taylor. (2021) Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective. Journal of Business Research 125, pages 239-251.
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JiHyo Moon, Yunseon Choe & HakJun Song. (2021) Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health 18:4, pages 1593.
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Trang P. Tran, Christopher P. Furner & Pia A. Albinsson. (2020) Understanding drivers and outcomes of brand attachment in mobile branded apps. Journal of Consumer Marketing 38:1, pages 113-124.
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Beyza Gultekin & Sabri Erdem. 2020. Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey. Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
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Lara Stocchi, Naser Pourazad & Nina Michaelidou. (2020) Identification of two decision‐making paths underpinning the continued use of branded apps. Psychology & Marketing 37:10, pages 1362-1377.
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Giuseppe Aliperti & Ana Maria Cruz. (2020) Promoting built-for-disaster-purpose mobile applications: An interdisciplinary literature review to increase their penetration rate among tourists. Journal of Hospitality and Tourism Management 44, pages 193-210.
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Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke & Xianhong Chen. (2020) Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue. Public Relations Review 46:1, pages 101878.
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