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Journal of Marketing Management Volume 35, 2019 - Issue 13-14
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Articles

Celebrity influences on consumer decision making: new insights and research directions

Marcela MoraesSchool of Marketing, Curtin Business School, Curtin University, Perth, Western AustraliaCorrespondence[email protected]
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,
John GountasBrain & Psychological Sciences Research Centre, Swinburne University of Technology, Melbourne, AustraliaView further author information
,
Sandra GountasSchool of Marketing, Curtin Business School, Curtin University, Perth, Western AustraliaView further author information
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Piyush SharmaSchool of Marketing, Curtin Business School, Curtin University, Perth, Western AustraliaORCID Iconhttps://orcid.org/0000-0002-6953-3652View further author information
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Pages 1159-1192 | Received 08 Aug 2017, Accepted 02 May 2019, Published online: 04 Jul 2019

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Samantha Kay, Rory Mulcahy & Joy Parkinson. (2020) When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management 36:3-4, pages 248-278.
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Delancy H.S. Bennett & Cecilia Ruvalcaba. I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence. Journal of Global Scholars of Marketing Science 0:0, pages 1-23.
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