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Journal of Marketing Management Volume 36, 2020 - Issue 9-10
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Research Article

Exploring professional human brand identity through cultural and social capital: a typology of film director identities

Camille Pluntza Department of Marketing, ISG International Business School, Paris, FranceCorrespondence[email protected]
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Bernard Prasb Department of Marketing, Université Paris Dauphine (DRM-UMR CNRS 7088, PSL University) and ESSEC Business School, Paris, FranceView further author information
Pages 830-866 | Received 28 Jun 2018, Accepted 02 Apr 2020, Published online: 30 Jun 2020

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Read on this site (1)

Dejana Nikolic, Milica Kostic-Stankovic & Veljko Jeremic. (2023) How does genre preference influence the importance of film marketing mix elements: evidence during the COVID-19 pandemics. Economic Research-Ekonomska Istraživanja 36:1.
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Articles from other publishers (3)

Hannah Ravell. (2023) #RIPJKRowling : A tale of a fandom, Twitter and a haunting author who refuses to die . Public Relations Inquiry 12:3, pages 239-270.
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Anna Górska & Grzegorz Mazurek. (2021) The effect of the CEO media coverage on corporate brand equity: evidence from Poland. Oeconomia Copernicana 12:2, pages 499-523.
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Camille Pluntz & Bernard Pras. (2020) “It’s good.” “says who?”: the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity. Journal of Product & Brand Management 29:6, pages 745-765.
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