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Journal of Marketing Management Volume 36, 2020 - Issue 13-14: Marketing and Managing Racial Dynamics – in Theory and Practice
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Research Article

Producing beauty ‘the hard way’: involuntary prosumption in a stigmatising context

Ana Raquel Coelho Rochaa Department of Administration, UFF – Fluminense Federal University, Niterói, BrazilCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0478-5146View further author information
ORCID Icon,
Roberta Dias Camposb COPPEAD-UFRJ, Marketing and International Business, Rio de Janeiro, BrazilORCID Iconhttps://orcid.org/0000-0002-7091-7901View further author information
ORCID Icon,
Letícia Moreira Casottib COPPEAD-UFRJ, Marketing and International Business, Rio de Janeiro, BrazilORCID Iconhttps://orcid.org/0000-0001-7718-5072View further author information
ORCID Icon &
Thaysa Costa do Nascimentob COPPEAD-UFRJ, Marketing and International Business, Rio de Janeiro, BrazilORCID Iconhttps://orcid.org/0000-0002-5706-6022View further author information
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Pages 1223-1251 | Received 14 Sep 2019, Accepted 08 Jun 2020, Published online: 27 Jul 2020

Citations (10)

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Read on this site (3)

June Francis, Renata Souza, Ana Raquel Coelho Rocha, Denise Barros & Flávia Galindo. (2023) Racism in Marketing Academia: A Necessary Discussion and Call for Action. Latin American Business Review 24:3, pages 291-309.
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Judy Foster Davis & Talé A. Mitchell. (2022) Understanding Racial Capitalism using the Photovoice method: Black tourism in France. Journal of Marketing Management 38:15-16, pages 1691-1726.
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Kevin D. Thomas, Judy Foster Davis, Jonathan A.J. Wilson & Francesca Sobande. (2020) Repetition or reckoning: confronting racism and racial dynamics in 2020. Journal of Marketing Management 36:13-14, pages 1153-1168.
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Articles from other publishers (7)

Sonya A Grier, David Crockett, Guillaume D Johnson, Kevin D Thomas & Tonya Williams Bradford. (2024) Race in Consumer Research: Past, Present, and Future. Journal of Consumer Research 51:1, pages 56-65.
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Rodolfo Rodrigues Rocha & Andres Rodriguez Veloso. (2024) Stigma in marketing and consumer research: A literature review and research agenda. Journal of Consumer Behaviour.
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Kelen Cristina Duarte & Ronan Torres Quintão. (2022) Consumption praxis: a study of the search for freedom from gender oppression in the context of online games. Cadernos EBAPE.BR 20:6, pages 794-806.
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Kelen Cristina Duarte & Ronan Torres Quintão. (2022) Práxis de consumo: um estudo sobre a busca da libertação da opressão de gênero no contexto dos jogos on-line. Cadernos EBAPE.BR 20:6, pages 794-806.
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ELISA PRIORI DE DEUS, ROBERTA DIAS CAMPOS & ANA RAQUEL COELHO ROCHA. (2022) Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly. Cadernos EBAPE.BR 20:3, pages 352-368.
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ELISA PRIORI DE DEUS, ROBERTA DIAS CAMPOS & ANA RAQUEL COELHO ROCHA. (2022) Vulnerabilizando invulneráveis: pandemia e o consumo de idosos afluentes. Cadernos EBAPE.BR 20:3, pages 352-368.
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David B. Wooten & Tracy Rank‐Christman. (2021) The significance and meaning of racial identity in consumer research: A review and call for research. Consumer Psychology Review 5:1, pages 19-32.
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