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Journal of Marketing Management Volume 37, 2021 - Issue 1-2: #MeToo and Beyond: Inequality and Injustice in Marketing Practice and Academia
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Research Article

Towards successful diversity initiatives: the importance of building audience connectedness

Amelie J. BurgessAdelaide Business School, University of Adelaide, Adelaide, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2231-9501View further author information
ORCID Icon,
Dean C. H. WilkieAdelaide Business School, University of Adelaide, Adelaide, AustraliaORCID Iconhttps://orcid.org/0000-0001-5969-5669View further author information
ORCID Icon &
Rebecca DolanAdelaide Business School, University of Adelaide, Adelaide, AustraliaORCID Iconhttps://orcid.org/0000-0002-7481-8601View further author information
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Pages 144-161 | Received 10 Nov 2019, Accepted 14 Sep 2020, Published online: 11 Nov 2020

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Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei & Rebecca M. Dolan. (2023) Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions. Journal of Advertising 52:5, pages 721-738.
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Articles from other publishers (5)

Carla Ferraro, Alicia Hemsley & Sean Sands. (2023) Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers. Business Horizons 66:4, pages 463-479.
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Sara Quach, Felix Septianto, Park Thaichon & Billy Sung. (2023) The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics.
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Juliet E. Kele & Catherine M. Cassell. (2022) The Face of the Firm: The Impact of Employer Branding on Diversity. British Journal of Management 34:2, pages 692-708.
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Hanna Berg & Karina T. Liljedal. (2023) Why Casting Older Female Models Is Good for Advertising. Journal of Advertising Research 63:1, pages 61-80.
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Gijs Overgoor, Gokhan Yildirim, Yakov Bart & Koen Pauwels. (2023) From Representation to Reception: Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention. SSRN Electronic Journal.
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