Advanced search
Publication Cover
Journal of Marketing Management Volume 37, 2021 - Issue 1-2: #MeToo and Beyond: Inequality and Injustice in Marketing Practice and Academia
Submit an article Journal homepage
909
Views
10
CrossRef citations to date
0
Altmetric
Research Article

#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game

Helen Thompson-WhitesideMarketing Department, University of Portsmouth, Portsmouth Business School, Portsmouth, UKCorrespondence[email protected]
View further author information
&
Sarah TurnbullMarketing Department, University of Portsmouth, Portsmouth Business School, Portsmouth, UKView further author information
Pages 117-143 | Received 14 Nov 2019, Accepted 03 Nov 2020, Published online: 22 Feb 2021

Citations (10)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (6)

Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri. (2023) Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Journal of Advertising 52:5, pages 647-665.
Read now
Mark Tadajewski. (2023) On being critically oriented in precarious times: for resistant curiosity. Journal of Marketing Management 39:1-2, pages 8-19.
Read now
Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman. (2022) Transformative Advertising Research: Reimagining the Future of Advertising. Journal of Advertising 51:5, pages 539-556.
Read now
Andrea Prothero & Mark Tadajewski. (2021) #MeToo and beyond: inequality and injustice in marketing practice and academia. Journal of Marketing Management 37:1-2, pages 1-20.
Read now
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan & Linda D. Hollebeek. The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective. Journal of Advertising 0:0, pages 1-20.
Read now
Jessica Lichy, Vincent Dutot & Peter Stokes. Navigating the boundaries between technology and social change—evaluating acceptance of visible tattoos in the workplace: the French exception?. International Studies of Management & Organization 0:0, pages 1-25.
Read now

Articles from other publishers (4)

Eric Setten & Steven Chen. (2024) Playing with emotions: Text analysis of emotional tones in gender-casted Children’s media. Journal of Business Research 175, pages 114541.
Crossref
Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas & Daniela Andreini. (2023) Market system dynamics (MSD): A process-oriented review of the literature. AMS Review 13:3-4, pages 173-195.
Crossref
Helen Thompson-Whiteside, Judith Fletcher-Brown, Karen Middleton & Sarah Turnbull. (2023) Emergence in emergency: How actors adapt to service ecosystem disruption. Journal of Business Research 162, pages 113800.
Crossref
Karen Middleton, Helen Thompson‐Whiteside, Sarah Turnbull & Judith Fletcher‐Brown. (2021) How consumers subvert advertising through rhetorical institutional work. Psychology & Marketing 39:3, pages 634-646.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.