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Abeer Elsayed Fayed. (2024) Enhancing Brand Visual Identity for Addressing Digital Customers’ Pain Points: A Structural Equation Modeling Approach. Journal of Promotion Management 30:2, pages 252-281.
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Qian Shang, Haoyu Ma, Cuicui Wang & Li Gao. (2023) Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective. Psychology Research and Behavior Management 16, pages 149-168.
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Jian Xu, Xing Liu, Hua Pang, Shuyi Du, Xiaolan Zhuo, Xinyi Zheng, Fangqi Zhou, Yuting Huang & Kaizhong Cao. (2023) How virtual tourism influences travel intention: a study combined with eye movement and scenario experiment. Asia Pacific Journal of Tourism Research 28:11, pages 1241-1260.
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Amy Wong. (2023) Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty. Journal of Relationship Marketing 22:2, pages 87-114.
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Caroline Kopot & Jaleesa Reed. (2023) Shopping for beauty: The influence of the pandemic on body appreciation, conceptions of beauty, and online shopping behaviour. Journal of Global Fashion Marketing 14:1, pages 20-34.
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Hyowon Hyun, Jungkun Park, Matthew A. Hawkins & Dongyoup Kim. (2022) How luxury brands build customer-based brand equity through phygital experience. Journal of Strategic Marketing 0:0, pages 1-25.
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Articles from other publishers (14)
Sofik Handoyo. (2024) Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce. Heliyon 10:8, pages e29714.
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Aastha Kathuria & Apurva Bakshi. (2024) Influence of website quality on online impulse buying behaviour: a systematic review of literature. Marketing Intelligence & Planning.
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Mehmet Emin BEGTİMUR & Parisa ALİZADE. (2024) THY’NİN SOSYAL MEDYA PAZARLAMA AKTİVİTELERİNİN MARKA GÜVENİ VE MARKA TERCİHİ ÜZERİNDEKİ ETKİSİThe Impact of Social Media Marketing Activities of Turkish Airlines On Brand Trust and Brand Preference. Fırat Üniversitesi Sosyal Bilimler Dergisi 34:1, pages 269-284.
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Aida Loussaief, Julia Ying-Chao Lin, Huu Phuc Dang, Neji Bouslama & Julian Ming-Sung Cheng. (2023) Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food. Asia Pacific Journal of Marketing and Logistics 36:1, pages 167-184.
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Ângela Leite, Anabela Rodrigues & Sílvia Lopes. (2024) Customer Connections: A Cross-Cultural Investigation of Brand Experience and Brand Love in the Retail Landscape. Administrative Sciences 14:1, pages 11.
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Halima Habuba Mohamed, Yongjun Li, Ataullah Kiani & Usman Ghani. (2024) Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM. SAGE Open 14:1.
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Retno Widyaningrum & Lilik Herdiyawati. (2024) Model Development Effect of Emotional Design and Human Performance on The Use of The Teman Bus Apps. E3S Web of Conferences 483, pages 03011.
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Wutthiya Aekthanate Srisathan, Chavis Ketkaew, Narissara Jantuma & Phaninee Naruetharadhol. (2024) Trust and website conversion in consumer responses to green product purchasing: A new perspective through the lens of innovative website Design's technology integration. Heliyon 10:1, pages e23764.
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Hajar Elkhoulaly, Sandra Camus & Aurely Lao. 2024. New Perspectives and Paradigms in Applied Economics and Business. New Perspectives and Paradigms in Applied Economics and Business
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Vijayabanu Chidambaram, Nripendra P. Rana & Satyanarayana Parayitam. (2023) Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model. Journal of Consumer Behaviour 23:1, pages 107-125.
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Faruk Anıl Konuk. (2023) Trustworthy brand signals, price fairness and organic food restaurant brand loyalty. Management Decision 61:10, pages 3035-3052.
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Hung-Tai Tsou & Mukti Trio Putra. (2023) How gamification elements benefit brand love: the moderating effect of immersion. Marketing Intelligence & Planning 41:7, pages 1015-1036.
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Gerelmaa Battumur, Khongorzul Gantumur & Wonjong Kim. (2023) Factors affecting satisfaction with the postal delivery service. International Journal of ADVANCED AND APPLIED SCIENCES 10:1, pages 111-120.
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Siyun Chen & Haiying Wei. (2022) Minimalism in capsule hotels: Enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality. Tourism Management 93, pages 104579.
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