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Journal of Marketing Management Volume 37, 2021 - Issue 17-18: Understanding the effects of social distancing on consumer and business practices during a pandemic: Marketing and management implications
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Articles

Consumer responses to brand communications involving COVID-19

Andreas HesseFaculty of Business Sciences, University of Applied Sciences, Koblenz, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-5796-5207View further author information
ORCID Icon,
Franziska NiederleFaculty of Business Sciences, University of Applied Sciences, Koblenz, GermanyView further author information
,
Laura SchönFaculty of Business Sciences, University of Applied Sciences, Koblenz, GermanyView further author information
&
Daniela StautzFaculty of Business Sciences, University of Applied Sciences, Koblenz, GermanyView further author information
Pages 1783-1814 | Received 11 Feb 2021, Accepted 03 Aug 2021, Published online: 06 Dec 2021

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Read on this site (2)

Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo & Camilla Teran. (2024) “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising 45:2, pages 219-241.
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Wided Batat. (2021) Introduction to the special issue: forms and effects of 'distancing' on consumer behaviors and business practices: towards coping strategies and new consumption trends in a pandemic context. Journal of Marketing Management 37:17-18, pages 1691-1711.
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Articles from other publishers (8)

Maja Šerić, Maria Vernuccio & Alberto Pastore. (2024) Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry. Corporate Communications: An International Journal 29:2, pages 257-278.
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Sann Ryu. (2024) Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity. Journal of Product & Brand Management 33:1, pages 162-178.
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Zoltán Rózsa, Luboš Smrčka, Jan Kubálek & Jiří Hermann. 2024. Good Practices and New Perspectives in Information Systems and Technologies. Good Practices and New Perspectives in Information Systems and Technologies 56 65 .
Manuel Romero-Mamani, Davide Solari-Martin & Eliana Gallardo-Echenique. (2023) Digital communication of brands in post-pandemic times. Digital communication of brands in post-pandemic times.
Martin Haupt, Stefanie Wannow, Linda Marquardt, Jana Shanice Graubner & Alexander Haas. (2023) Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages. Journal of Product & Brand Management 32:8, pages 1248-1273.
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Antonella Cammarota, Mario D'Arco, Vittoria Marino & Riccardo Resciniti. (2023) BRAND ACTIVISM: A Literature Review and Future Research Agenda. International Journal of Consumer Studies 47:5, pages 1669-1691.
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Petek Tosun & A. Selçuk Köylüoğlu. (2023) The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis. International Journal of Bank Marketing 41:3, pages 485-507.
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Sara MacSween & Bonnie Canziani. (2022) COVID Communications: Preferred Brand Tones for Consumers during Stressful Times. Innovar 33:87, pages 43-58.
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