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Journal of Marketing Management Volume 37, 2021 - Issue 17-18: Understanding the effects of social distancing on consumer and business practices during a pandemic: Marketing and management implications
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Articles

Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components

Timo SchreinerFaculty of Law, Business and Economics, Chair of Marketing & Innovation, University of Bayreuth, Bayreuth, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3127-551XView further author information
ORCID Icon &
Daniel BaierFaculty of Law, Business and Economics, Chair of Marketing & Innovation, University of Bayreuth, Bayreuth, GermanyView further author information
Pages 1866-1902 | Received 25 Jan 2021, Accepted 05 Dec 2021, Published online: 28 Jan 2022

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Read on this site (1)

Wided Batat. (2021) Introduction to the special issue: forms and effects of 'distancing' on consumer behaviors and business practices: towards coping strategies and new consumption trends in a pandemic context. Journal of Marketing Management 37:17-18, pages 1691-1711.
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Articles from other publishers (5)

Tianyi Chen, Yiik Diew Wong, Kum Fai Yuen, Duowei Li & Xueqin Wang. (2024) OS-FCM: A semi-supervised clustering approach to investigating consumers’ usage patterns of contactless shopping-delivery (S-D) channel. Expert Systems with Applications 247, pages 123263.
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Daniele Scarpi, Eleonora Pantano & Davit Marikyan. (2023) Consumers' (ir)responsible shopping during emergencies: drivers and concerns. International Journal of Retail & Distribution Management 51:6, pages 791-806.
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Sunwoo Kim & Su jin Yang. (2023) The Effect of Perceived Size of a Plus-Size Model on Body Satisfaction : A Moderated Mediation Effect of Perceived Similarity and Implicit Belief about the Malleability of Body Sizes. Journal of the Korean Society of Costume 73:2, pages 117-138.
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Banwari Mittal & Arch G. Woodside. (2022) Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change. Journal of Macromarketing 42:4, pages 533-553.
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Shu Jiang, Zhanpeng Wang, Zilai Sun & Junhu Ruan. (2022) Determinants of Buying Produce on Short-Video Platforms: The Impact of Social Network and Resource Endowment—Evidence from China. Agriculture 12:10, pages 1700.
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