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Journal of Marketing Management Volume 38, 2022 - Issue 13-14
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Special Section: Exploring the Luxury Experience and Luxury Experience Management

The experience of luxury craftsmanship – a strategic asset for luxury experience management

Annalisa Tarquinia IUM- Omnes Education, International University of Monaco, Monte Carlo, MonacoCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-5605-6060View further author information
ORCID Icon,
Hans Mühlbachera IUM- Omnes Education, International University of Monaco, Monte Carlo, MonacoORCID Iconhttps://orcid.org/0000-0001-8462-1143View further author information
ORCID Icon &
Maria Kreuzerb Department of Marketing and Communication, International University of Monaco, Monte Carlo, MonacoView further author information
Pages 1307-1338 | Received 19 May 2021, Accepted 07 Jan 2022, Published online: 27 Apr 2022

Citations (6)

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Read on this site (3)

Wided Batat. (2023) The pursuit of luxury or luxuries? A framework of the past, present, and future of luxury research. Consumption Markets & Culture 26:2, pages 103-116.
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Phil Klaus & Caroline Tynan. (2022) The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers. Journal of Marketing Management 38:13-14, pages 1271-1277.
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Soumik Das, Shamindra Nath Sanyal & Rabin Mazumder. What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition. Journal of International Consumer Marketing 0:0, pages 1-18.
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Articles from other publishers (3)

Jung Eun Kwon, Jongdae Kim & Sang-Hoon Kim. (2023) Luxury brands and corporate social responsibility (CSR): exploring the differences between traditional and new luxury. Asia Pacific Journal of Marketing and Logistics 36:1, pages 1-25.
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Andrea Sestino. (2024) The challenge of integrating “intelligent” technologies in luxury shopping contexts: The role of brand personality appeal and consumers’ status consumption orientation. Journal of Retailing and Consumer Services 76, pages 103488.
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Fernanda Enéia Schulz & Joana Cunha. 2024. Perspectives on Design III. Perspectives on Design III 257 274 .

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