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Journal of Marketing Management Volume 38, 2022 - Issue 11-12
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Special Section: Critical Social Marketing: Towards Emancipation

Integrating gender into social marketing programmes

Nathaly Aya Pastranaa IMEK Centro de Investigación en Mercadeo & Desarrollo, Santiagode Cali, Colombia;b BeCHANGE Research Group, Institute of Communication and Public Policy, Università della Svizzera italiana, Lugano, SwitzerlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0321-2397View further author information
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Claire Somervillec Gender Centre, Graduate Institute of International and Development Studies, Geneva, SwitzerlandORCID Iconhttps://orcid.org/0000-0002-2335-160XView further author information
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L. Suzanne Suggsb BeCHANGE Research Group, Institute of Communication and Public Policy, Università della Svizzera italiana, Lugano, Switzerland;d Swiss School of Public Health+, Zurich, SwitzerlandORCID Iconhttps://orcid.org/0000-0001-6084-5468View further author information
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Pages 1072-1103 | Received 30 Jul 2021, Accepted 09 Mar 2022, Published online: 18 May 2022

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Jacob D. Holster, Bryan E. Nichols, Fouz Aljameel & Austin Norrid. (2023) An entertainment-education policy approach to teach campus literacy, safety, and social norms. Arts Education Policy Review 0:0, pages 1-14.
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Ross Gordon, Fiona Spotswood & Sally Dibb. (2022) Critical social marketing: towards emancipation?. Journal of Marketing Management 38:11-12, pages 1043-1071.
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Articles from other publishers (5)

Johnpaul Smith, Ann-Marie Kennedy & Ekant Veer. (2024) Queering Rainbow Social Marketing: Ensuring Equitable Outcomes for Rainbow Communities. Australasian Marketing Journal.
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Laurel Steinfield, Martina Hutton & Mohammed Cheded. (2024) Troubling genderS and consumer well‐being: Going across, between and beyond the binaries to gender/sex/ual and intersectional diversity. Journal of Consumer Affairs 58:1, pages 3-53.
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Esther Uduehi, Julian Saint Clair & Rowena Crabbe. (2024) Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers. SSRN Electronic Journal.
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Nathaly Aya Pastrana & Rafael Obregón. (2023) Harnessing the power of social marketing for sustainable development. International Review on Public and Nonprofit Marketing 20:3, pages 661-692.
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Fiona Spotswood. 2020. The Palgrave Encyclopedia of Social Marketing. The Palgrave Encyclopedia of Social Marketing 1 6 .

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