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Journal of Marketing Management Volume 38, 2022 - Issue 17-18
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Research Article

Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure

Eline Jongmansa Universite Grenoble Alpes, Grenoble INP, CERAG, Grenoble, FranceORCID Iconhttps://orcid.org/0000-0001-7840-6025View further author information
ORCID Icon,
Florence Jeannotb INSEEC, OMNES Education, CERAG, Lyon, FranceCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5136-8425View further author information
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Lan Liangc The CU Denver Business School, University of Colorado Denver, Denver, CO, USAORCID Iconhttps://orcid.org/0000-0001-6951-8666View further author information
ORCID Icon &
Maud Dampératd UR COACTIS, MSH, Université Lyon 2, Lyon, FranceORCID Iconhttps://orcid.org/0000-0002-9897-2347View further author information
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Pages 2078-2113 | Received 24 Jul 2020, Accepted 03 May 2022, Published online: 01 Jul 2022

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A. Ameer Hussain, Bhuvanesh Kumar Sharma, Chaitra V H & Syed Kazim. Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis. Journal of Promotion Management 0:0, pages 1-28.
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Yahya Ainun Najib, Rina Sry Ulina Br Tarigan, Juliana Eiren Boru Hasibuan, Riyan Leandros & Dina Fitria Murad. (2023) User Experience Analysis using System Usability Scale Method on Diskominfo Website. User Experience Analysis using System Usability Scale Method on Diskominfo Website.
Taewon Suh & Sang Bong Lee. (2023) Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop. Electronic Commerce Research 23:3, pages 1591-1619.
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Shugang Li, Fang Liu, Yuqi Zhang & Zhaoxu Yu. (2023) Lean persuasive design of electronic word-of-mouth (e-WOM) indexes for e-commerce stores based on fogg behavior model. Electronic Commerce Research.
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