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Journal of Marketing Management Volume 39, 2023 - Issue 7-8
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Research Article

Towards an understanding of meme marketing: conceptualisation and empirical evidence

Ali RazzaqDepartment of Marketing, Griffith Business School, Griffith University, Southport, Queensland, AustraliaCorrespondence[email protected]
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,
Wei ShaoDepartment of Marketing, Griffith Business School, Griffith University, Southport, Queensland, AustraliaView further author information
&
Sara QuachDepartment of Marketing, Griffith Business School, Griffith University, Southport, Queensland, AustraliaView further author information
Pages 670-701 | Received 17 Dec 2021, Accepted 24 Oct 2022, Published online: 12 Jan 2023

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Read on this site (1)

Eduard Anton, Markus Aptyka, Thuy Duong Oesterreich & Frank Teuteberg. To the moon with Dogecoin! Disentangling the causalities behind extrinsic and intrinsic motivations for memecoin investments. Journal of Decision Systems 0:0, pages 1-35.
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Articles from other publishers (2)

Christopher Vardeman. (2023) Advertising to Gen-Z college students with memes? A focus group study. Qualitative Market Research: An International Journal 27:1, pages 1-18.
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Juan Manuel González-Aguilar, Beatriz Feijoo & Romina Caluori. (2023) Humour as an advertising resource: memes at the service of brands. The European Journal of Humour Research 11:4, pages 54-74.
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