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Information Technology for Development Volume 18, 2012 - Issue 4
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Research Articles

Market development at the bottom of the pyramid: examining the role of information and communication technologies

Monideepa Tarafdar Department of Information Operations and Technology Management, College of Business and Innovation, The University of Toledo, 2801 W. Bancroft Street, MS# 103, Toledo, OH, 43606, USACorrespondence[email protected]
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,
Prashanth Anekal Department of Information Operations and Technology Management, College of Business and Innovation, The University of Toledo, 2801 W. Bancroft Street, MS# 103, Toledo, OH, 43606, USA
&
Ramendra Singh Marketing Group, Indian Institute of Management Calcutta, Kolkata, India
Pages 311-331 | Published online: 17 Jul 2012

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Alka Agarwal, Ashish Kumar Jha & Jyoti Jagasia. (2024) DIGITAL PAYMENT PLATFORMS AND SUBSISTENCE ENTREPRENEURS: CHAMPIONING BEYOND THE PANDEMIC. Journal of Organizational Computing and Electronic Commerce 34:2, pages 108-133.
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Dechen Angmo, Rajesh K. Aithal & Anand Kumar Jaiswal. (2024) Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India. Information Technology for Development 30:1, pages 93-113.
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Jia Zhang, Cassandra C. Wang, Nicholas A. Phelps & Julie T. Miao. (2023) Rural E-Commerce and Emerging Paths Toward Product Renewal: Evidence from Taobao Villages in Zhejiang Province, China. The Professional Geographer 75:3, pages 521-535.
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Juan C. Correa, Silvana Dakduk, David van der Woude, Marithza Sandoval-Escobar & Rafael Lopez-Llamas. (2022) Low-income consumers’ disposition to use automated banking services. Cogent Business & Management 9:1.
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Prem Bhushan Khanal, Benoit A. Aubert, Jean-Grégoire Bernard, Ravikumar Narasimhamurthy & Rahul Dé. (2022) Frugal innovation and digital effectuation for development: the case of Lucia. Information Technology for Development 28:1, pages 81-110.
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Bodh Raj Sharma & Nikita Gupta. (2021) A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid. Journal of Global Marketing 34:4, pages 308-327.
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Sergey Samoilenko & Kweku-Muata Osei-Bryson. (2021) ICT Capabilities and the Cost of Starting Businesses in Sub-Saharan African Economies: A Data Analytic Exploration. Journal of Global Information Technology Management 24:1, pages 7-36.
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Devendra Dilip Potnis, Aakanksha Gaur & Jang Bahadur Singh. (2020) Analysing slow growth of mobile money market in India using a market separation perspective. Information Technology for Development 26:2, pages 369-393.
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Jitender Kumar, Gagan Katiyar, Ankit Mehrotra, Rekha Attri & Sushant Kumar Vishnoi. (2024) Connecting BOP consumers and retailers: What drives small-time retailing through social media?. Journal of Retailing and Consumer Services 77, pages 103679.
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Silvana Dakduk, David Van der Woude & Camilo Alarcon Nieto. 2024. New Topics in Emerging Markets. New Topics in Emerging Markets.
Ashish Gupta, Ajay Kumar & Esubalew Melese. (2023) Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context. Young Consumers 24:6, pages 786-806.
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Cesar Antoine Kamel, Jeanne Antonios Kaspard & Fleur Clara Khalil. (2023) The Information System of Lebanese Exporting SMEs. Journal of Law and Sustainable Development 11:6, pages e1212.
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Jitender Kumar, Archit Vinod Tapar & Somraj Bhattacharjee. (2023) Social media and the bottom of the pyramid: a systematic literature review and future research agenda. International Journal of Emerging Markets.
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Avinash Kumar, Rajeev Kumra & Ramendra Singh. (2022) Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda. Journal of Macromarketing 42:3, pages 381-413.
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Prama Vishnoi, Neha Bhardwaj & Anupama Vohra. (2022) Marketing at the bottom of the pyramid: Literature review and future research agenda. International Journal of Consumer Studies 46:5, pages 1517-1536.
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Miriam Borchardt, Charbel José Chiappetta Jabbour, José de Figueiredo Belém, Venkatesh Mani, Giancarlo Medeiros Pereira & Ágata Maitê Ritter. (2021) Germinating seeds in dry soil: examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid. European Business Review 34:3, pages 297-320.
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Avinash Kumar, Rajeev Kumra & Ramendra Singh. (2022) Base of the pyramid producers’ constraints: An integrated review and research agenda. Journal of Business Research 140, pages 115-129.
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Rishikesan Parthiban, Saravana Jaikumar, Jayanta Basak & Somprakash Bandyopadhyay. (2020) Digital access through smartphones and well-being of BoP women: insights from a field study in India. Information Technology & People 35:1, pages 1-26.
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Jorge Mora-Rivera & Fernando García-Mora. (2021) Internet access and poverty reduction: Evidence from rural and urban Mexico. Telecommunications Policy 45:2, pages 102076.
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Dinesh Kumar & Punam Gupta. 2021. Effective Strategies for Communicating Insights in Business. Effective Strategies for Communicating Insights in Business 141 156 .
Kuldeep BaishyaHarsh Vardhan Samalia. (2019) Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context. Global Business Review 21:6, pages 1387-1405.
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Silvana Dakduk, Zuleima Santalla-Banderali & Jose Ribamar Siqueira. (2020) Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy. Heliyon 6:11, pages e05451.
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Rishikesan Parthiban, Israr Qureshi, Somprakash Bandyopadhyay, Babita Bhatt & Saravana Jaikumar. (2020) Leveraging ICT to Overcome Complementary Institutional Voids: Insights from Institutional Work by a Social Enterprise to Help Marginalized. Information Systems Frontiers 22:3, pages 633-653.
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Christian Iván Becerril-Velasco. (2020) Marco analítico de políticas digitales: el caso de la estrategia digital nacional en México. Estudios Políticos:50.
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Kuldeep Baishya & Harsh Vardhan Samalia. (2020) Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid. International Journal of Information Management 51, pages 102036.
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Richard Glavee-Geo, Umar Burki & Arnt Buvik. (2020) Building Trustworthy Relationships with Smallholder(Small-scale) Agro-commodity Suppliers: Insights from the Ghana Cocoa Industry. Journal of Macromarketing 40:1, pages 110-127.
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Philipp von CarlowitzPhilipp von Carlowitz. 2020. Success in the Bottom of the Pyramid Market in Africa. Success in the Bottom of the Pyramid Market in Africa 21 47 .
Philipp von CarlowitzPhilipp von Carlowitz. 2020. Success in the Bottom of the Pyramid Market in Africa. Success in the Bottom of the Pyramid Market in Africa 5 20 .
Sneha Bhattacharyya, Jayanta Basak, Parama Bhaumik & Somprakash Bandyopadhyay. 2020. Evolving Perspectives on ICTs in Global Souths. Evolving Perspectives on ICTs in Global Souths 201 215 .
Tiina Leposky, Ahmad Arslan & Desislava Dikova. 2020. International Business and Emerging Economy Firms. International Business and Emerging Economy Firms 89 116 .
P. Vigneswara Ilavarasan. (2019) Present and future of the use and impact of information and communication technology in informal microenterprises: Insights from India. THE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES 85:3.
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Lisa Pizzagalli, Akshit Sharma & Dana-Nicoleta Lascu. (2018) Marketing at the Bottom of the Pyramid: Serving, and in the Service of Low-Income Consumers. Innovative Marketing 14:2, pages 35-40.
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SONAL SINGH, BIRUD SINDHAV, DALE EESLEY & BHASKAR BHOWMICK. (2018) Investigating the role of ICT intervention in grassroots innovation using structural equation modelling approach. Sādhanā 43:7.
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Busisiwe Mbuyisa & Awie Leonard. (2017) The Role of ICT Use in SMEs Towards Poverty Reduction: A Systematic Literature Review. Journal of International Development 29:2, pages 159-197.
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Cheryl Nakata & Erin Antalis. (2015) Enhancing market exchanges at the base of the pyramid. International Marketing Review 32:6, pages 762-782.
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Ramendra Singh, Sharad Agarwal & Pratik Modi. (2015) Market Separations for BOP Producers. International Journal of Rural Management 11:2, pages 175-193.
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James B. Pick & Avijit SarkarJames B. Pick & Avijit Sarkar. 2015. The Global Digital Divides. The Global Digital Divides 155 195 .
Jeremy Hall. (2014) Innovation and entrepreneurial dynamics in the Base of the Pyramid. Technovation 34:5-6, pages 265-269.
Crossref

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